GSP turns growth strategies into store-level success stories. We’re proud to create high-impact visual solutions to elevate the store experience. We encourage you to explore our ideas for branding, photography, POP signage, visual merchandising and store re-imaging.
Window Decals
Window Decals
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Backlit Fabric Perimeter Display
Backlit Fabric Perimeter Display
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Backlit Fabric with Acrylic Display
Backlit Fabric with Acrylic Display
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Backlit Fabric Window Display
Backlit Fabric Window Display
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Free Standing Window Display
Free Standing Window Display
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Frontlit Fabric, Contour Cut PVC & Rigid Flatbed Prints
Frontlit Fabric, Contour Cut PVC & Rigid Flatbed Prints
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Backlit Fabric Frame with Dimensional Additions
Backlit Fabric Frame with Dimensional Additions
Backlit Fabric Frame with Dimensional Additions
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Hanging Fabric Graphic
Backlit Fabric Lightboxes
Visual Merchandising Production and Installation
Visual Merchandising Production and Installation
Our visual merchandising team had the pleasure of assisting EG America with the production and installation of this sweet Cinnabon-branded signage for the retailer’s Kwik Shop Garden City and Wichita, Kansas locations. The work included a variety of applications such as vinyl on tile, vinyl wallpaper on soffit interior, dimensional lettering on tile, vinyl applied to interior of bakery case, and acrylic paneling made for fixturing.
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New Logo Design
New Logo Design
GSP worked closely with CPD Energy Corp. (CPD) to create a new logo package for Chestnut Market. The work included the creation of a new logo, updated exterior concepts, brand personality and voice creating a memorable icon that could evolve into a total store package. The new logo design impacts 55 of Chestnut’s existing northeast stores.
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New Concept Store
New Concept Store
Drawing on history from the original Huck’s story as inspiration, GSP’s Design team created an exciting, refreshed, brand package that reflects a modern, yet, vintage look that impacts the entire store from forecourt to foodservice.
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Private Brand Potato Chip Photo Shoot
Private Brand Potato Chip Photo Shoot
GSP helped Circle K introduce new flavors for its private potato chip offering, CK Favorites.
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Conference Event Display Graphics
Conference Event Display Graphics
We developed these easy-to-assemble graphics and centerpiece cubes for Crocs retail teams to display at their annual conference.
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New Store Concept
New Store Concept
To help move Giant Oil’s On the Fly stores forward, we designed a new brand identity package giving the store a smart, modern and friendly look.
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New Store Concept
New Store Concept
Combining large, bold graphics with iconic area photography, GSP created a new brand and store experience for Nouria in Lewiston, Maine.
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Foodservice Rebranding
Foodservice Rebranding
Using beautiful lifestyle photos focused on fresh, allowed us to develop a way to guide customers towards healthier convenience store food choices.
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Foodservice Rebranding
Foodservice Rebranding
Developing a new brand font, colors, photography and POP template helped us create the perfect fresh look campaign for a popular grocery retailer.
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Digital Marketing Support
Digital Fly-Throughs
Custom Product Display Fixture
Custom Product Display Fixture
Our easy-loading, wall-mounted lip balm dispenser was custom made and branded to direct the customer straight to his or her favorite flavor.
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Artistic Styling
Store Graphic Images
Lifestyle Images
Selective Focus Shots
Editorial Photography
Capturing the Pour
Capturing the Pour
Let your photographs talk. The shot of beans and the pour tell a short coffee story. Art direction plays an important role here with the juxtaposition of these shots.
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Hero Food Imagery
Propping
Editorial Photography
Lightbox Images
Jewelry Specialization
Product Photography
Styling
Direct Mail Photography
Store Graphics
3D Art Wall Covering
3D Art Wall Covering
A graphic, modern way to do branding and get your message out. Reflective silver cardstock is peeled up to reveal a message on printed vinyl below. The art was mounted on backer board and offset about six inches from the wall to conceal and protect a permanent piece beneath it.
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Unique Window Displays
Unique Window Displays
We strung gold records to form a curtain of danglers around a large, framed logo graphic for the G by Guess window.
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Industrial-look Fixturing
Industrial-look Fixturing
Signage and fixturing join to form a self-contained promotional campaign. It includes wire basket and bike handlebars with a bell.
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Changeable Permanent Displays
Changeable Permanent Displays
Our fixture allows you to create a trend statement with new merchandise and makes it easy to style. It has a great industrial look without being bulky and features an adjustable shelf with hanging space, as well as room for graphics.
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Ceiling Signage
Ceiling Signage
Precisely fabricated ceiling ring is strategically hung to create a mini destination. It features metallic lettering on outer surface and custom printed image on bottom.
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Grand Openings
Grand Openings
We created a grand opening package for Yesway’s multi-store Midwest launch that was easy to execute simultaneously at the store level. We approach campaigns from an omnichannel perspective, considering special events, social media, collateral and POP.
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Window Impact
Window Impact
An example of the impact you can have when you use your windows to tell one big story. Similar to bus wraps, our vinyl window coverings feature technology so stores can still see out.
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Corporate Branding
Corporate Branding
We created a 50-foot façade of Stripes’ new Store of the Future using Falcon board for an industry tradeshow and a mini 3D prototype of our work in the store lab to plan before construction.
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Coffee Campaign
Coffee Campaign
We helped Bucky’s promote their new gourmet grind with a reimaging campaign. It included a logo, sepia-toned photography for lifestyle graphics. We drove traffic from the lot with impactful pump toppers and window banners. Never underestimate the power of your customers in promoting your brand: Now Bucky’s Roast House coffee cups act as walking billboards.
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Brand Standards
Brand Standards
We can help you create or refresh your brand standards for internal and external use, incorporating logos, color palette and fonts.
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Wallpaper Graphics
Wallpaper Graphics
Large wallpaper graphics create impact throughout the G by Guess stores for an improved customer experience.
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Large Lifestyle Graphics
Large Lifestyle Graphics
We created impact throughout the Eddie Bauer stores with large lifestyle graphics.
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New Store Concept
New Store Concept
We turned a training center into a one-of-a-kind liquor store for Tom Thumb. We went upscale with 3D stainless lettering. Starting a store from the ground up, we chose a sophisticated color palette. Elevation drawings show our methodology for organizing décor and highlighting merchandise.
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Custom LED Light Wall
Custom Shelving
Custom Shelving
Takes the place of a traditional Christmas tree and works year-round to display merch.
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Outdoor Wraps
Outdoor Wraps
We are uniquely positioned to print exceptionally large images and create custom barricades – no matter the size needed.
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Chalk Drawings
Chalk Drawings
Original, hand-drawn chalkboard art grabs the attention of the customer and gives this large retail chain a hometown, community feel. The chalkboard look was incorporated into their menu system.
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Large Format Graphics
Large Format Graphics
This image illustrates how we create fashion impact in store with large fabric backdrops and supporting lightbox idea.
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Fountain Reimage
Fountain Reimage
Cups, color and great copy are the essence of this fountain campaign. We envisioned a new colorful design to excite this store’s existing customer base and extend a welcoming hand to the millennials.
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Loyalty and Events
Loyalty and Events
The following concepts illustrate the creation of a huge campaign centered around the Super Bowl and the Final Four. It was tied to product as well as the retailers loyalty program.
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Modular Menu Systems
Modular Menu Systems
This sleek modular system features large menu panel graphics that can be changed easily without the use of tools. The innovative design can be produced in a wide variety of materials and finishes to match store décor and effectively promote your brand. It can be expanded up to five panels to maximize larger spaces.
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Large Window Display
Large Window Display
To help promote Eddie Bauer’s new Quantum T-shirt, our Great Big Pictures team created this larger-than-life shirt display for the brand’s flagship Post Street San Francisco store.
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Versatile Graphics Fixture
Versatile Graphics Fixture
Versatile, frameless system is easy to use and update with magnetic receptive graphics.
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Legacy Remodel
Legacy Remodel
Our retail environments team matched brand elements from Kum & Go’s new marketplace stores and brought the same look into their legacy stores for less.
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New Store Décor & Signage
New Store Décor & Signage
We are helping Lucky's Market produce and install new store decor, menu systems and wayfinding signage throughout the store.
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Fabric Lightboxes
Fabric Lightboxes
Printing lifestyle images on fabric makes it easy for employees to self-install.
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Store Remodel
Store Remodel
We rebranded Stripes’ Kingwood store after the site was acquired to bring it up to standards. Our work included interpreting the brand in this new, larger footprint with color vinyl graphics, a lit Laredo Taco Co. sign and more.
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New Store Concept
New Store Concept
We're proud to help Kroger with the rollout of their new store concept, Fresh Eats Kitchen. We started with a graphics package and elevation drawings to help create a modern and uplifting atmosphere. Bright green and crisp white underscore the brand’s emphasis on fresh and say that this is "a different kind of convenience store."
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Beer Cave Destination
Beer Cave Destination
We created an in-store beer cave and customized it for the Travel Centers Cleveland-area location with graphics that represent Ohio’s contribution to rock 'n roll.
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Flagship Installs
Flagship Installs
We were proud to provide the installation for one of Uniqlo’s largest stores, adding graphics, lit displays and end caps.
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Custom Window Props
Custom Window Props
3D metallic triangles in staggered heights are lit from within to form modern icicles.
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Menu Board Photography
Menu Board Photography
The simplicity of hot fresh pizza, a vintage cutting board and a beverage will make your customers hungry.
Image 1
New Logo Design
New Logo Design
GSP worked closely with CPD Energy Corp. (CPD) to create a new logo package for Chestnut Market. The work included the creation of a new logo, updated exterior concepts, brand personality and voice creating a memorable icon that could evolve into a total store package. The new logo design impacts 55 of Chestnut’s existing northeast stores.
Image 1
Image 2
Image 3
Image 4
Conference Event Display Graphics
Conference Event Display Graphics
We developed these easy-to-assemble graphics and centerpiece cubes for Crocs retail teams to display at their annual conference.
Image 1
Image 2
Image 3
Chalk Drawings
Chalk Drawings
Original, hand-drawn chalkboard art grabs the attention of the customer and gives this large retail chain a hometown, community feel. The chalkboard look was incorporated into their menu system.
Image 1
Image 2
Image 3
Image 4
Image 5
Image 6
Fountain Reimage
Fountain Reimage
Cups, color and great copy are the essence of this fountain campaign. We envisioned a new colorful design to excite this store’s existing customer base and extend a welcoming hand to the millennials.
Image 1
Image 2
Image 3
Image 4
Image 5
Image 6
Digital Fly-Throughs
Digital Marketing Support
Loyalty and Events
Loyalty and Events
The following concepts illustrate the creation of a huge campaign centered around the Super Bowl and the Final Four. It was tied to product as well as the retailers loyalty program.
Image 1
Image 2
Image 3
Image 4
Image 5
Coffee Campaign
Coffee Campaign
We helped Bucky’s promote their new gourmet grind with a reimaging campaign. It included a logo, sepia-toned photography for lifestyle graphics. We drove traffic from the lot with impactful pump toppers and window banners. Never underestimate the power of your customers in promoting your brand: Now Bucky’s Roast House coffee cups act as walking billboards.
Image 1
Image 2
Image 3
Image 4
Image 5
Corporate Branding
Corporate Branding
We created a 50-foot façade of Stripes’ new Store of the Future using Falcon board for an industry tradeshow and a mini 3D prototype of our work in the store lab to plan before construction.
Image 1
Image 2
Brand Standards
Brand Standards
We can help you create or refresh your brand standards for internal and external use, incorporating logos, color palette and fonts.
Image 1
Window Impact
Window Impact
An example of the impact you can have when you use your windows to tell one big story. Similar to bus wraps, our vinyl window coverings feature technology so stores can still see out.
Image 1
Grand Openings
Grand Openings
We created a grand opening package for Yesway’s multi-store Midwest launch that was easy to execute simultaneously at the store level. We approach campaigns from an omnichannel perspective, considering special events, social media, collateral and POP.
Image 1
Image 2
Foodservice Rebranding
Foodservice Rebranding
Using beautiful lifestyle photos focused on fresh, allowed us to develop a way to guide customers towards healthier convenience store food choices.
Image 1
Image 2
Image 3
Image 4
Foodservice Rebranding
Visual Merchandising Production and Installation
Visual Merchandising Production and Installation
Our visual merchandising team had the pleasure of assisting EG America with the production and installation of this sweet Cinnabon-branded signage for the retailer’s Kwik Shop Garden City and Wichita, Kansas locations. The work included a variety of applications such as vinyl on tile, vinyl wallpaper on soffit interior, dimensional lettering on tile, vinyl applied to interior of bakery case, and acrylic paneling made for fixturing.
Image 1
Image 2
Image 3
New Concept Store
New Concept Store
Drawing on history from the original Huck’s story as inspiration, GSP’s Design team created an exciting, refreshed, brand package that reflects a modern, yet, vintage look that impacts the entire store from forecourt to foodservice.
Image 1
Image 2
Image 3
New Store Concept
New Store Concept
To help move Giant Oil’s On the Fly stores forward, we designed a new brand identity package giving the store a smart, modern and friendly look.
Image 1
Image 2
Image 3
New Store Concept
New Store Concept
Combining large, bold graphics with iconic area photography, GSP created a new brand and store experience for Nouria in Lewiston, Maine.
Image 1
Image 2
Image 3
Image 4
New Store Décor & Signage
New Store Décor & Signage
We are helping Lucky's Market produce and install new store decor, menu systems and wayfinding signage throughout the store.
Image 1
Image 2
Image 3
Image 4
Store Remodel
Store Remodel
We rebranded Stripes’ Kingwood store after the site was acquired to bring it up to standards. Our work included interpreting the brand in this new, larger footprint with color vinyl graphics, a lit Laredo Taco Co. sign and more.
Image 1
Image 2
Image 3
New Store Concept
New Store Concept
We turned a training center into a one-of-a-kind liquor store for Tom Thumb. We went upscale with 3D stainless lettering. Starting a store from the ground up, we chose a sophisticated color palette. Elevation drawings show our methodology for organizing décor and highlighting merchandise.
Image 1
Image 2
Image 3
Image 4
Image 5
Large Lifestyle Graphics
Large Lifestyle Graphics
We created impact throughout the Eddie Bauer stores with large lifestyle graphics.
Image 1
Image 2
Legacy Remodel
Legacy Remodel
Our retail environments team matched brand elements from Kum & Go’s new marketplace stores and brought the same look into their legacy stores for less.
Image 1
Image 2
Image 3
Image 4
Wallpaper Graphics
Wallpaper Graphics
Large wallpaper graphics create impact throughout the G by Guess stores for an improved customer experience.
Image 1
Image 2
New Store Concept
New Store Concept
We're proud to help Kroger with the rollout of their new store concept, Fresh Eats Kitchen. We started with a graphics package and elevation drawings to help create a modern and uplifting atmosphere. Bright green and crisp white underscore the brand’s emphasis on fresh and say that this is "a different kind of convenience store."
Image 1
Image 2
Image 3
Image 4
Beer Cave Destination
Beer Cave Destination
We created an in-store beer cave and customized it for the Travel Centers Cleveland-area location with graphics that represent Ohio’s contribution to rock 'n roll.
Image 1
Backlit Fabric Perimeter Display
Backlit Fabric Perimeter Display
Image 1
Backlit Fabric with Acrylic Display
Backlit Fabric with Acrylic Display
Image 1
Hanging Fabric Graphic
Ceiling Signage
Ceiling Signage
Precisely fabricated ceiling ring is strategically hung to create a mini destination. It features metallic lettering on outer surface and custom printed image on bottom.
Image 1
Image 2
Fabric Lightboxes
Fabric Lightboxes
Printing lifestyle images on fabric makes it easy for employees to self-install.
Image 1
Changeable Permanent Displays
Changeable Permanent Displays
Our fixture allows you to create a trend statement with new merchandise and makes it easy to style. It has a great industrial look without being bulky and features an adjustable shelf with hanging space, as well as room for graphics.
Image 1
Image 2
Image 3
Industrial-look Fixturing
Industrial-look Fixturing
Signage and fixturing join to form a self-contained promotional campaign. It includes wire basket and bike handlebars with a bell.
Image 1
Image 2
Image 3
Custom Product Display Fixture
Custom Product Display Fixture
Our easy-loading, wall-mounted lip balm dispenser was custom made and branded to direct the customer straight to his or her favorite flavor.
Image 1
Modular Menu Systems
Modular Menu Systems
This sleek modular system features large menu panel graphics that can be changed easily without the use of tools. The innovative design can be produced in a wide variety of materials and finishes to match store décor and effectively promote your brand. It can be expanded up to five panels to maximize larger spaces.
Image 1
Versatile Graphics Fixture
Versatile Graphics Fixture
Versatile, frameless system is easy to use and update with magnetic receptive graphics.
Image 1
Image 2
Image 3
Custom Shelving
Private Brand Potato Chip Photo Shoot
Private Brand Potato Chip Photo Shoot
GSP helped Circle K introduce new flavors for its private potato chip offering, CK Favorites.
Image 1
Image 2
Image 3
Image 4
Image 5
Image 6
Hero Food Imagery
Menu Board Photography
Menu Board Photography
The simplicity of hot fresh pizza, a vintage cutting board and a beverage will make your customers hungry.
Image 1
Capturing the Pour
Capturing the Pour
Let your photographs talk. The shot of beans and the pour tell a short coffee story. Art direction plays an important role here with the juxtaposition of these shots.
Image 1
Editorial Photography
Selective Focus Shots
Lifestyle Images
Store Graphic Images
Artistic Styling
Window Decals
Window Decals
Image 1
Backlit Fabric with Acrylic Display
Backlit Fabric with Acrylic Display
Image 1
Backlit Fabric Window Display
Backlit Fabric Window Display
Image 1
Free Standing Window Display
Free Standing Window Display
Image 1
Frontlit Fabric, Contour Cut PVC & Rigid Flatbed Prints
Frontlit Fabric, Contour Cut PVC & Rigid Flatbed Prints
Image 1
Backlit Fabric Frame with Dimensional Additions
Backlit Fabric Frame with Dimensional Additions
Backlit Fabric Frame with Dimensional Additions
Image 1
Backlit Fabric Lightboxes
Unique Window Displays
Unique Window Displays
We strung gold records to form a curtain of danglers around a large, framed logo graphic for the G by Guess window.
Image 1
3D Art Wall Covering
3D Art Wall Covering
A graphic, modern way to do branding and get your message out. Reflective silver cardstock is peeled up to reveal a message on printed vinyl below. The art was mounted on backer board and offset about six inches from the wall to conceal and protect a permanent piece beneath it.
Image 1
Image 2
Image 3
Custom LED Light Wall
Flagship Installs
Flagship Installs
We were proud to provide the installation for one of Uniqlo’s largest stores, adding graphics, lit displays and end caps.
Image 1
Custom Window Props
Custom Window Props
3D metallic triangles in staggered heights are lit from within to form modern icicles.
Image 1
Outdoor Wraps
Outdoor Wraps
We are uniquely positioned to print exceptionally large images and create custom barricades – no matter the size needed.
Image 1
Large Format Graphics
Large Format Graphics
This image illustrates how we create fashion impact in store with large fabric backdrops and supporting lightbox idea.
Image 1
Large Window Display
Large Window Display
To help promote Eddie Bauer’s new Quantum T-shirt, our Great Big Pictures team created this larger-than-life shirt display for the brand’s flagship Post Street San Francisco store.
Image 1