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GSP logo black and white

CASE STUDY

Clothing Store Saves $30K in Shipping Costs

CHALLENGE

A privately held American retail company specializing in clothing and outdoor recreation equipment was looking for a new affordable and flexible retail environment solution to suit their stores’ current needs. They needed a way to quickly and easily swap out in-store marketing information. Its previous POS solution included wallpaper vinyl, which was failing on-site.
outdoor clothing retailer storefront

SOLUTION

We developed a variety of creative retail environment elements including faux picture frames for communication boards, as well as, unique navigation and wayfinding signage.

RESULTS

Reduced Shipping Costs

Providing more permanent, up-to-date and evergreen in-store features has helped our client save approximately $20-30K in freight expenses.

retail clothing store interior
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.