MAPCO NTI SIGN GUIDE

‹ WORK MAPCO NTI SIGN GUIDE Tennessee-based MAPCO asked GSP to help create a modern, clean-looking signage system that would complement their new stores’ branding, based on their existing colors, patterns, tile, lighting, and store layout. We designed and developed the signage solutions for the coffee, fountain, frozen, grab ‘n go, store front windows, and […]
JACKSONS BAKEHOUSE BRAND LAUNCH

‹ WORK JACKSONS BAKEHOUSE BRAND LAUNCH GSP partnered with Jacksons to create a brand identity and launch package for one of their biggest initiatives for 2022—bakery. We brought the brand to life with the creation of the logo, tagline, packaging, campaign and strategy for launch and ongoing initiatives. We conducted a photoshoot, capturing their full […]
ROOST BRAND DEVELOPMENT

‹ WORK ROOST BRAND DEVELOPMENT GSP developed the Roost brand for the QSR space, with a fried-chicken offering for the largest c-store chain. This included brand standards and campaign development. The in-house studio team created the food photography for maximum impact.
WINDOW DECALS

‹ WORK WINDOW DECALS STORE DESIGN | VISUAL MERCHANDISING | SURVEYS & INSTALLATION
ATHLETA & GSP RECLAIMED 60 TONS OF GRAPHICS

‹ WORK ATHLETA Athleta & GSP ReCLAIMED 60 TONS of Graphics CHALLENGE Athleta, a popular women’s activewear retailer and Certified B Corporation, is passionate about sustainability. Because malls and shopping centers were unable to recycle fabric graphics, the retailer approached GSP looking for a sustainability solution that was simple and cost effective. SOLUTION GSP accepts […]
LADIES FOOTLOCKER

‹ WORK LADIES FOOTLOCKER STORE DESIGN | VISUAL MERCHANDISING | SURVEYS & INSTALLATION
LUCKY’S MARKET

‹ WORK LUCKY’S MARKET How Lucky’s Market Saved 50% On Store Installs CHALLENGE Lucky’s Market is a specialty grocery chain focused on organic and locally grown products. Their leadership team has an aggressive growth strategy in place with a slate of new store openings planned. However, the accelerated pace was leading to expensive signage overruns, […]
VISUAL MERCHANDISING BOOSTS LOYALTY APP

‹ WORK PILOT J FLYING Pilot Flying J Increases Mobile App Use By 1K% CHALLENGE Pilot Flying J—the largest operator of travel centers in North America—needed a strategic standee or kiosk to promote the c-store’s newly updated myPilot app and free beverage campaign, as well as help the company reach its app goals for the month. […]
VISUAL MERCHANDISING UPGRADES EVENTS

‹ WORK PILOT J FLYING VM Solutions That Saved Pilot Flying J Time, Money & Stress CHALLENGE Every year, Pilot Flying J—the largest operator of travel centers in North America—hosts a General Managers Conference at a resort in Orlando, Fla. In the past, Pilot Flying J experienced delays and added stress due to continuous communication […]
HANGING FABRIC GRAPHIC

HANGING FABRIC GRAPHIC