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AccuStore profiles determine precise distributions for in-store marketing campaigns. AccuStore is the fully integrated retail marketing platform with a digital asset management module to track content and manage approvals of multiple stakeholders. AccuStore’s mobile app provides survey functions to update profiles from any location.

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AccuStore’s cloud-based repository uses retailer-defined attributes for powering store-level growth strategies. AccuStore serves as the “single source of truth” for retailers, fueling in-store execution of marketing campaigns, product rollouts and store remodels. The store-specific data hastens communications among store managers, marketing departments, associates and HQ. AccuStore drives day-to-day retail operations and special projects.

  • In-store marketing execution
  • New product rollouts
  • Store remodels or refreshes


AccuStore provides a foundation for store surveys, used to streamline growth initiatives and drive store-level execution. GSP builds surveys to retailers’ needs, capturing photos and attributes. Site profiles can be maintained in AccuStore or exported. Use data for store audits and other key decisions.

  • Complete data for key decisions
  • Accessible from the cloud
  • Tailored for retailer’s parameters


AccuStore Virtual Store Walkthroughs enable retailers to walk stores as if they are on-site. A panoramic view captures details to complement store data, eliminating travel time for store walks. Access the data to layout spaces, develop construction remodel requirements, and accurately verify physical details in-store.

  • Store audits
  • Personnel training
  • Branding initiatives
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TXB store interior
TXB store interior


The GSP store intelligence app connects managers and associates. AccuStore Mobile communicates in both directions—from the store to headquarters and from headquarters to store. The survey tools use a web interface for store-level audits. Share site photos with notes in real time. Identify store-level opportunities for improvement and quickly resolve them.

  • Field surveys and audits
  • Site captures
  • Store scorecards

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.