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GSP Software Helps Stripes Streamline Store Execution

Stripes logo


The marketing team at Stripes wanted a way to improve the monthly promotion process and develop store-specific pricing across key categories for its 700+ convenience stores.
Stripes exterior signage


GSP’s marketing software helps to streamline the execution of promotional campaigns by linking all stakeholders involved. It makes the process easier for store managers and category managers. Dates are built in so they know when they need to enter promotions. Now there are no more surprises as far as what Marketing needs to do and what the stores know to expect. If it’s not in the software, it doesn’t ship in the monthly kits.


Streamlines Planning

Track dates and sign placement info. Data is shared so no unnecessary re-keying.


Automates Communication

Reporting capabilities are even helping to facilitate stronger meetings.


Improves Execution

Store-specific summaries let each store know what

GSP software Sunoco screen
GSP Promo Manager screen
GSP software Stripes screen
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.