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Walgreens storefront

‹ WORK WALGREENS Walgreens Reduces Marketing Costs By 20% CHALLENGE The marketing department could no longer trust the accuracy of its data to make good ordering decisions for its 8,000+ stores. They had resorted to sending out a generic store signage kit – and up to 50% of what they printed was being thrown out. […]


Thorntons forecourt and storefront

‹ WORK THORNTONS Store-Specific Fulfillment Creates Accurate Marketing Kits and Reduces Costs by Over 30% CHALLENGE Based in Louisville, Kentucky, Thorntons currently operates over 190 stores that provide fresh foods, high quality beverages and fuel in six states: Florida, Illinois, Indiana, Kentucky, Ohio and Tennessee. Thorntons POP provider didn’t have the technology required to customize […]


‹ WORK CROCS Store Survey Uncovers Thousands in Savings CHALLENGE Crocs, a leader in casual footwear, asked us to survey all locations in the U.S., Puerto Rico and Canada. They did not have the data to understand what graphics each store needed, which resulted in overage being sent. They had to guess at store distributions […]


U.S. Cellular storefront

‹ WORK US CELLULAR Expert Retail Methodology Results in Accurate Store Profiles CHALLENGE Our client wanted a complete site survey done of all its stores to help corporate eliminate guesswork and determine the investment needed to plan capital improvements. Accuracy of data was their number-one concern. So we completed a business needs analysis and determined […]


APlus storefront

‹ WORK APLUS Automated Sales Planners Cut 3 Days of Manual Work Every Month CHALLENGE APlus convenience stores were printing 75+ page placement guides when sending monthly POP kits to each store. It was a manual process that took about 55 hours to complete each month. On top of that, the stores were throwing away […]


sports retailer store interior

‹ WORK CASE STUDY Sports Retailer Makes Faster Merchandising Changes with AccuStore CHALLENGE A prominent 220-store sporting goods chain was relying on outdated information to make merchandising and marketing decisions. It took months to roll out a new strategy. They wanted to better understand their stores in regards to space planning, product allocation and brand […]


SuperAmerica storefront

‹ WORK SUPERAMERICA How The AccuStore Store Portal Improved Inventory Management CHALLENGE SuperAmerica was looking for a centralized platform for store management to replenish POP and also order merchandising and other store supplies from multiple 3rd party vendors. The merchandising items were being supplied and shipped from the various vendor warehouse locations. They were looking […]


AccuStore sales planner

‹ WORK CASE STUDY AccuStore® Helps 750-Store Chain Reduce Planner Size By 50% CHALLENGE With 750+ locations and 12 different store formats, this leading convenience retailer’s biggest challenge was consistent store execution. They tried to compensate with an exhaustive planogram but it turned into a 106-page guide every month. SOLUTION Our goal was to provide […]


AccuStore survey map

‹ WORK CASE STUDY Accurate Onsite Data Improves Execution, Saves Money CHALLENGE A leading convenience retailer with over 500 stores had in-store execution challenges. GSP offered to help pinpoint the areas for improvement with a professional on-site survey that would provide accurate data about each location such as sign types and equipment details. SOLUTION GSP […]


Stripes exterior signage

‹ WORK STRIPES GSP Software Helps Stripes Streamline Store Execution CHALLENGE The marketing team at Stripes wanted a way to improve the monthly promotion process and develop store-specific pricing across key categories for its 700+ convenience stores. SOLUTION GSP’s marketing software helps to streamline the execution of promotional campaigns by linking all stakeholders involved. It […]

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.