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Automated Sales Planners Cut 3 Days of Manual Work Every Month

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APlus convenience stores were printing 75+ page placement guides when sending monthly POP kits to each store. It was a manual process that took about 55 hours to complete each month. On top of that, the stores were throwing away a large part of the guide because it didn’t apply to them.

APlus storefront


We automated the creation of store-specific merchandising planners with AccuStore®. APlus now can upload their marketing content and their store-specific planners are automatically generated for each store.


Stores Now Receive 100% Accurate Guides for Each Specific Store

Store-specific, visual placement guides were automatically created by AccuStore for each store. APlus employees now receive exactly the right signs for exactly the right location in exactly the right store.


50% Time Savings!

APlus was able to cut the time to render orders, double check and publish the automated sales planners. Plus, now they’re store-specific!

APlus sales planner
APlus sales planner
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.