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Captivating Food Photos Modernize Menu

CEFCO logo


CEFCO, a c-store chain of over 200 stores in seven southern states, was seeking to modernize its image via professionally-styled and shot food photography. They engaged GSP to photograph their entire food line for use in a variety of in-store and marketing applications.

CEFCO fried food photography


Knowing CEFCO wanted to make the most of their budget, GSP’s team provided as many different variations of the shots as possible. We spent four days shooting the product on a white background, with light propping, and as full meals. By adding seasonal imagery, such as pumpkin spice coffee, holiday ornaments, and CEFCO’s new fountain cup design – we were able to diversify and enhance their photography.


Modern Menu Offerings

Professionally styled images successfully captured the entire variety of CEFCO’s menu offerings, creating a more modernized quick service restaurant (QSR) look.


Instant Approvals

Real-time approvals provided peace of mind to category managers who were instantly able to ensure all food was being portrayed accurately on set.


Reduced Prep Time

GSP’s detailed, pre-shoot prep minimized costs and maximized shoot time resulting in more than 100 photos for menu boards, POP – even GIFs for social media.

CEFCO fried chicken food photography
CEFCO fresh yo cup
CEFCO fried chicken food photography

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.