CEFCO FOOD PHOTOGRAPHY
Captivating Food Photos Modernize Menu
![CEFCO logo](https://www.gspretail.com/wp-content/uploads/2023/06/logo.png)
CHALLENGE
CEFCO, a c-store chain of over 200 stores in seven southern states, was seeking to modernize its image via professionally-styled and shot food photography. They engaged GSP to photograph their entire food line for use in a variety of in-store and marketing applications.
![CEFCO fried food photography](https://www.gspretail.com/wp-content/uploads/2023/06/case-studies-cefco-food-shoot-main.jpeg)
SOLUTION
RESULTS
Modern Menu Offerings
Professionally styled images successfully captured the entire variety of CEFCO’s menu offerings, creating a more modernized quick service restaurant (QSR) look.
Instant Approvals
Real-time approvals provided peace of mind to category managers who were instantly able to ensure all food was being portrayed accurately on set.
Reduced Prep Time
GSP’s detailed, pre-shoot prep minimized costs and maximized shoot time resulting in more than 100 photos for menu boards, POP – even GIFs for social media.
![CEFCO fried chicken food photography](https://www.gspretail.com/wp-content/uploads/2023/06/case-studies-cefco-food-shoot-1.jpeg)
![CEFCO fresh yo cup](https://www.gspretail.com/wp-content/uploads/2023/06/case-studies-cefco-food-shoot-3.jpeg)
![CEFCO fried chicken food photography](https://www.gspretail.com/wp-content/uploads/2023/06/case-studies-cefco-food-shoot-2.jpeg)