Join us at the upcoming NACS Show!  |  October 3-6, 2023  |  Atlanta, GA 

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WE SUPPORT THE ENTIRE RETAIL GROWTH STRATEGY

We translate leading retailers’ marketing strategies into store-level successes through our network of best-in-class print/fabrication and fulfillment facilities, a full-service in-house design agency and AccuStore, our proprietary technology platform for streamlining in-store marketing programs.

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STRATEGY & DESIGN

GSP offers an in-house creative agency renowned for thought leadership in marketing, design and branding. Our team consists of graphic designers, art directors, creative directors, photographers, industrial designers and fabricators. GSP helps retailers connect with their shoppers and lift sales.

  • Brand and identity creation
  • Multi-channel campaign development
  • Visual merchandising
  • Private label packaging
  • Digital signage content
  • Food, product and fashion photography

PRINT & PRODUCTION

GSP provides advanced printing, fabrication, and fulfillment services for convenience, grocery, fashion, and specialty retail. Our customers benefit from the latest capabilities in grand format production, fabric graphics and sustainable printing. The AccuStore platform automates advanced workflows such as variable data printing/web-to-print programs and multi-plant fulfillment.

  • G7-certified master quality and color consistency
  • Optimized shipping leverages our multiple plants
  • AccuStore-powered distributions to eliminate waste
  • SGP-certified print and fulfillment center
GSP employee
GSP employees
GSP employee

STORE-SPECIFIC FULFILLMENT

GSP leverages our industry-leading profiling platform, AccuStore, to the specific needs of each store. Our automated system enables us to fulfill complicated POP orders at a best-in-class rate of accuracy, and a store specific kit and marketing guide is sent to each site. This reduces waste, freight costs, and environmental impact.

  • 100% store-specific POP kits
  • Industry-leading fulfillment, speed and accuracy
  • Streamlined store support through dedicated account management and the AccuStore portal
  • 100% store-specific, visual placement guides

OPTIMIZED DISTRIBUTION

GSP Clients place one large order for multiple stores. AccuStore automatically allocates the printing and fulfillment to the plant that is closest to each store, creating multiples of savings using GSP’s optimized carrier system, in shorter freight hauls. 

  • Reduces transit times and increases speed to market
  • Reduces transit costs
  • Reduces transport emissions to support sustainability

ACCUSTORE

AccuStore powers full retail marketing processes—from building and maintaining store profiles to writing distributions for in-store campaigns. AccuStore’s digital asset module tracks content and approvals of multiple stake holders. The mobile app provides survey functions that operate in any location on any type of device.

  • Store Profiling
  • Digital Asset Management
  • Campaign Management
  • Store Portal
  • Store-specific marketing guides
  • Execution management

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.