GSP logo black and white



Accuracy Leads to Big Savings of Time and Money

Circle K logo
We are proud to call the midwest business unit of Circle K stores one of our clients. The region is responsible for operations of approximately 615 stores in Minnesota, Iowa, Missouri, Wisconsin, Illinois, Indiana and Kentucky. The Circle K brand is one of the most highly regarded convenience store brands in the world, known for its quality products and customer service.


Circle K Midwest was in desperate need of a new site profile solution. The accuracy of store data provided by a previous vendor was questionable. Updates were being made in several locations, which led to confusion. CKMW needed one centralized source with the ability to add photos, assets and signage specs, as well as help verifying quantities for in-store assets.
Circle K storefront


We brought in AccuStore®, our award-winning site profile management platform. It gave CKMW a streamlined, centralized solution for ongoing, automatic database updates and reporting. The audit feature made it easier to verify store specific needs. The built-in online survey tool helped them quickly collect data to ensure the correct quantities for marketing materials and fixtures made it to the right stores every time for a considerable savings of time, manpower and POP costs.
Circle K signage
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.