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Onsite Surveys Enabled Seamless Fountain Translight Roll-out

Circle K logo


A new translight POP campaign with new PolarPop™ graphics was going to be rolling out soon. Circle K Arizona wanted to ensure that even with all the different store locations, fountain machine sizes and specifications that the rollout of the new campaign and execution at the store level would be as seamless as possible – something that previous campaigns have failed to accomplish.


GSP’s Professional Onsite Surveyors were brought in to conduct site surveys at all 625+ locations, capturing specific data points, including translights. All the survey data was then compiled and stored in the AccuStore software platform, resulting in highly accurate site profiles for each store location. When it was time to roll out the new PolarPop™ translight campaign, a quick Dynamic Query report on all the translights enabled an efficient site-specific campaign rollout based on the most complete and accurate data available.

“The rollout of our recent PolarPop™ Translight program was essentially seamless.”

Terry Brown
Advertising Manager

Circle K fountain soda specifications
Circle K fountain soda

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.