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Survey Technology Drives Accurate Store-Specific Fulfillment and Costs Savings

Circle K logo


During routine Florida store visits, Circle K marketing managers discovered wasted and unused signage, spurring questions about the accuracy of the retailer’s existing store profiles. It was determined that incorrect info within their database was preventing printed quantities of signage from matching up with stores’ actual requirements, creating an excess of printed materials and waste of in-store marketing funds.

Ahead of a scheduled reprint, the retailer originally planned for their teams to circulate a spreadsheet to verify the number of outdoor signs each store needed. However, given the large number of stores to be surveyed within the short two-week window for completion, they decided this approach couldn’t fully produce the accurate updates required.

“Your online surveys provided us with the exact data we needed, and in a much more efficient process than the spreadsheets we had been using.” 

Vice President of Marketing and In-store Communications

Circle K forecourt and storefront


By incorporating AccuStore, GSP’s store profiling technology platform, Circle K gained the ability to streamline profile updates. AccuStore’s online survey tool is ideal for gathering store-specific measurements, window counts, and other retail-specific details needed for proper POP ordering and placement. GSP’s lead surveyor was tapped to design the right mix of survey questions sent to the appropriate Circle K marketing managers.


Accurate surveys were successfully completed within the two-week deadline, providing the store-level details needed to determine the exact number of signs for store-specific fulfillment, preventing wasteful POP printing overages and generating large cost savings per order. AccuStore has become Circle K’s single source of truth, accessible to team members, corporate, marketing, and other stakeholders. What’s more, it’s an accurate and secure alternative to spreadsheets.

Circle K signage survey
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.