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Professional Onsite Surveys Improve Marketing Efficiencies, ROI

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The retailer was looking to have a better understanding of all the supermarket and convenience site locations and work towards improving retail marketing plans. They also wanted a solution to help them document and track the different assets and services available at each location to help empower their marketing, operations and facilities management decisions.

“GSP’s survey services provided the data we needed to have a comprehensive understanding of each site location – from the services offered at each site down to the exact dimension of every wall, window and sign.”

Senior Manager of In-Store Communications

Giant Eagle store interior


GSP’s Professional Onsite Surveyors conducted onsite surveys at 400 sites and provided a comprehensive retail profile with digital photos for each grocery location, including data such as the number of signs and assets (ie. freezers and ovens) in frozen foods and bakery, counter dimensions in the pharmacy, and how many carts where in the cart corrals outside. The data collected at the GetGo locations included the size of windows, number of pumps and car wash area dimensions. GSP also implemented their Site Intelligence software solution, AccuStore™ to maintain the data.
Giant Eagle store interior
AccuStore portal screen
Giant Eagle storefront
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.