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Store-Specific Fulfillment Creates Accurate Marketing Kits and Reduces Costs by Over 30%

Thorntons logo


Based in Louisville, Kentucky, Thorntons currently operates over 190 stores that provide fresh foods, high quality beverages and fuel in six states: Florida, Illinois, Indiana, Kentucky, Ohio and Tennessee.

Thorntons POP provider didn’t have the technology required to customize the retailer’s POP kits to fulfill each store’s needs. The store’s POP kits often included the wrong size or type of signs forcing store associates to request expensive second shipments to correct errors.

Thorntons wanted to eliminate and prevent this print and financial waste as well as simplify execution for its store managers by ensuring they received accurate materials within their kits. The retailer was also looking for a fast and efficient way to update their store profiles without creating additional work for employees.


GSP now manages the POP program for Thorntons and uses AccuStore, GSP’s proprietary store intelligence SaaS solution and POP Management technology. The retailer’s POP kits are now 100% store specific.

GSP conducted onsite surveys at all Thorntons sites and collected the required sign, architectural and fixture data to tailor programs to each store’s needs. AccuStore’s Store-Specific Fulfillment technology enabled Thorntons marketing team to generate store-specific POP by marrying category managers’ promotional requirements with each individual store.

Thorntons forecourt


By integrating GSP’s technology, Thorntons experienced a 33% reduction in POP spending. Stores are no longer receiving excess POP materials and kits match the architectural and merchandise needs of each site.

Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.