GSP logo black and white



3 Steps To Translating Your Successful NTI Into Success In Legacy Locations

One of the major challenges for Retail brands today is determining the right level investment for each store. Retailers know that their NTI or flagship locations require significant time with designers, architects and staff and therefore significant lead time and budget. The results from these new stores are often amazing. But translating the great thinking from your NTIs into a plan for a success in your legacy locations is a challenge- especially if your goal is to impact legacy locations at a lower level of spend and on a tighter timeline than you would allow for your new stores.

TXB store exterior

In our recent remodel of several TXB locations, we applied a three-step approach that translates NTI success into legacy locations while minimizing design and project management costs and while expediting the roll-out to these legacy locations:


  • Break down your new concept into components that you want to take into legacy
  • Don’t just focus on fixtures and way-finding, think about decorative elements like wall coverings and flooring. These may be key to the experience, but you may also find cost-effective substitutes for these items in step 2


  • Explore ways to convert high-end materials to less expensive options that may fit well in a legacy location
  • Converting finishes using substitutes like FRP for higher end finishes such as tile


You should be able to take a lower cost approach to several key steps in the legacy remodels.

  • Your legacy remodel projects should not require as much high touch with design firms and architects—should be less expensive
  • Leverage your visual toolkit to reduce design and planning expenses
  • Leverage virtual store scans to more quickly and cost effectively version the décor elements
  • Partner with someone that understands legacy stores and how to get them done

Our goal is to ensure that our customers’ legacy stores complement their NTIs and that their brand shows well in any of their retail locations. 

TXB store interior image set
TXB store interior image set

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.