GSP logo black and white



On The Fly NTI Store Design

Giant Oil logo


Giant Oil, a multi-branded, multi-state petroleum distributor and convenience store retailer currently operating in Florida and Ohio, was looking to create a new brand package to successfully move the company’s On the Fly stores forward.
On The Fly store interior


After taking a closer look at Giant Oil’s Dayton, Akron and Tampa stores, our Design team created a brand identity package intended to impact the overall customer experience. GSP developed a smart, modern and welcoming design system that impacts the entire store, focusing on foodservice while creating a consistent look and voice.


Evergreen Solution

We provided durable, evergreen solutions designed to stand the test of time as well as support future rollouts.

Increased Traffic

This new, exciting and inviting exterior and interior helps entice shoppers into the store.

Elevated Experience

According to Giant Oil, our modern On the Fly concept will make a lasting impression on customers.

On The Fly store exterior
On The Fly store interior
On The Fly store interior

“GSP’s talent and eye for smart design, coupled with their knowledge of the convenience store space make them an ideal partner. Working with them is always a pleasure.”

VP of Operations

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.