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AccuStore® Helps 750-Store Chain Reduce Planner Size By 50%


With 750+ locations and 12 different store formats, this leading convenience retailer’s biggest challenge was consistent store execution. They tried to compensate with an exhaustive planogram but it turned into a 106-page guide every month.
AccuStore sales planner


Our goal was to provide the stores with a less-confusing, more relevant planner and reduce its size. AccuStore®, our store intelligence software, allowed our client to create store-specific marketing guides. Now each store gets only the information it needs.



“I don’t have to question whether a page is talking about a set in my store or not. All of the pages are for my store so there is no confusion.”

Retail Sales Specialist

Faster Execution

“When setting my promotional endcap headers this month, only the endcaps I have were in the book. I didn’t have to remove any pages.”

Store Manager

Simple to Use

“The store-specific guides are now much simpler to use. Even a new store employee would find it easy.”

Retail Sales Specialist

AccuStore signage planning
AccuStore merchandising planning
AccuStore merchandising execution

On average, store employees spend up to an hour less reading their marketing guide each month. Guides have been reduced from approximately 100 pages to now less than 50.

Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.