GSP logo black and white



In-store and Lifestyle Images Deliver Optimal Results

CEFCO logo


CEFCO’s Marketing and Human Resource departments wanted to capture the essence of their convenience store brand with an in-store, on-location photo shoot scheduled during normal business hours. CEFCO customer satisfaction is key, so accommodating shoppers without slowing down operations during the shoot was a must.
CEFCO employee group photo


GSP completed a shoot highlighting “a day in the life of the CEFCO store” using actors to capture the roles of store manager, assistant manager, district manager and star employee, as well as all areas of the store’s interior and exterior. Actors were directed to engage in store activities and interact with “customers.”


“Humanized” Brand

GSP’s professionally-shot photos better represent and humanize the best of the brand, as well as highlight CEFCO’s coffee, food, fountain and yogurt stations in both internal and external communications.


Maximized Shoot Time

We meticulously mapped out more than 20 scenarios, helping CEFCO’s store manager make the most of our team’s time.


Reduced Client Downtime

By keeping our photo and art direction crew to a minimum, and planning and scheduling shots accordingly, both customers and employees experienced minimal disruption.

CEFCO customers
CEFCO photo shoot
CEFCO employee
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.