GSP logo black and white

GIANT EAGLE

Giant Eagle storefront

‹ WORK GIANT EAGLE Professional Onsite Surveys Improve Marketing Efficiencies, ROI CHALLENGE The retailer was looking to have a better understanding of all the supermarket and convenience site locations and work towards improving retail marketing plans. They also wanted a solution to help them document and track the different assets and services available at each […]

CIRCLE K ACCURACY LEADS TO BIG SAVINGS

Circle K storefront

‹ WORK CIRCLE K Accuracy Leads to Big Savings of Time and Money We are proud to call the midwest business unit of Circle K stores one of our clients. The region is responsible for operations of approximately 615 stores in Minnesota, Iowa, Missouri, Wisconsin, Illinois, Indiana and Kentucky. The Circle K brand is one […]

CIRCLE K ONSITE SURVEYS ENABLED SEAMLESS ROLLOUT

‹ WORK CIRCLE K Onsite Surveys Enabled Seamless Fountain Translight Roll-out CHALLENGE A new translight POP campaign with new PolarPop™ graphics was going to be rolling out soon. Circle K Arizona wanted to ensure that even with all the different store locations, fountain machine sizes and specifications that the rollout of the new campaign and […]

CIRCLE K SURVEY TECHNOLOGY DRIVES ACCURATE STORE-SPECIFIC FULFILLMENT

Circle K forecourt and storefront

‹ WORK CIRCLE K Survey Technology Drives Accurate Store-Specific Fulfillment and Costs Savings CHALLENGE During routine Florida store visits, Circle K marketing managers discovered wasted and unused signage, spurring questions about the accuracy of the retailer’s existing store profiles. It was determined that incorrect info within their database was preventing printed quantities of signage from […]

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.