GSP logo black and white

‹ WORK

TXB FLAGSHIP STORE

TXB store exterior

Kwik Chek embarked on a complete rebrand and name change to TXB (Texas Born) with plans to open a NTI store in Georgetown, Texas. Keeping TXB’s mission to “Leave ‘em Better” at top of mind, the company’s CEO, Kevin Smartt was looking for more than just a different logo or name, he wanted guests to have the absolute best experience.

Using existing branding, we needed to design the look and décor of the NTI store as well as brand its legacy stores from Kwik Chek to TXB. In addition to assisting with paint, flooring, and tiling, we designed in-store décor, as well as the wayfinding, imagery, and several specialty elements.

We ideated an artistic monolith sculpture (perfect for customer selfies!) as well as designed indoor and outdoor graphics and projected messaging on the beer cave floor.

TXB store interior
TXB beer cave signage
TXB exterior vertical sign with logo overlay
TXB coffee bar
TXB store exterior sitting area
TXB exterior sign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.