Kwik Chek embarked on a complete rebrand and name change to TXB (Texas Born) with plans to open a NTI store in Georgetown, Texas. Keeping TXB’s mission to “Leave ‘em Better” at top of mind, the company’s CEO, Kevin Smartt was looking for more than just a different logo or name, he wanted guests to have the absolute best experience.
Using existing branding, we needed to design the look and décor of the NTI store as well as brand its legacy stores from Kwik Chek to TXB. In addition to assisting with paint, flooring, and tiling, we designed in-store décor, as well as the wayfinding, imagery, and several specialty elements.
We ideated an artistic monolith sculpture (perfect for customer selfies!) as well as designed indoor and outdoor graphics and projected messaging on the beer cave floor.