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June 13, 2019 by Margaret Sotrop – Summer is the ideal time to drive traffic to your convenience store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long.
beer bottles at sunset
  1. Aisle Invaders and 3-D Floor Graphics – Drive traffic to non-refrigerated beer displays with a header, aisle invaders and floor graphics featuring 3-D photography. Create impact and enhance visibility with aisle invaders. Designed and produced with large contour cut beer bottles and combined with graphics that use special photographic techniques allow products to truly pop.

  2. Beer Cave Destination – Brand your beer cave with a brand appropriate name and graphics that fit your stores’ style. Think cool destination over convenience. Use inviting indoor and outdoor store signage to increase visibility and entice customers to visit the beer cave.

  3. Mix and Match Six-Packs – Incorporate a mix and match six-pack section allowing customers a convenient way to create their own six-pack of beer. Providing a mix and match beer area can also turn one bottle beer purchases into six-pack sales. A “Create Your Own Six-Pack” area gives you the opportunity to spotlight multiple brands while letting craft beer connoisseurs sample a variety of local and regional beers and microbrews.

From beer caves to complete store remodels, GSP’s Design team delivers. Visit our portfolio page and case studies to learn more.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.