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How Lucky’s Market Saved 50% On Store Installs

Lucky's Market logo


Lucky’s Market is a specialty grocery chain focused on organic and locally grown products. Their leadership team has an aggressive growth strategy in place with a slate of new store openings planned. However, the accelerated pace was leading to expensive signage overruns, was requiring too many resources to install and supervise, and it was taking too long to complete the installations.
Lucky's Market produce signage


We analyzed their graphic spend and store distribution costs. Not only could Lucky’s Market benefit from lower unit costs by buying their POS in bulk, we also provided dedicated asset management and project management resources that understand rollouts. We leveraged our asset management technology to manage graphics and assets to dramatically reduce overall costs and expedite speed to market.


Install Time Cut in Half

Install time was reduced by 50%, as was the amount of labor needed for installs!

Reduced Cost

With dedicated product and asset management personnel, we were able to reduce costs by more than 30%.

More Local Personality

Time and budget reductions and lower demands on corporate resources allowed them to focus more on customizing each location for local emphasis and branding.

Lucky's Market sushi signage
Lucky's Market taco signage
Lucky's Market juice signage
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.