GSP logo black and white




SuperMom's logo


SuperAmerica has a long, rich history of providing a one-stop shop experience for its customers in 264 locations across the Midwest. Famous for its assortment of fresh baked goods, sandwiches and more, the retailer wanted to update its SuperMom’s brand. They hadn’t used much photography before so the challenge was to determine what their look should be. They wanted to celebrate their great food but not make it look expensive.


GSP’s food photography team wanted to elevate the idea of convenience store foodservice quality. SuperAmerica’s SuperMom’s brand may be quick and convenient but it’s also worthy of being served on a plate. We decided on using a minimal balance of props to create a look of refinement but without creating too much of a fuss that the images would look cluttered when used in signage. We simply focused on making the food look great so viewers would want to know what it tasted like.
salad food photography
breakfast sandwich and coffee food photography


We shot 145 images, approximately 289 variations, and cataloged them in an easy-to-understand system. The client now has a complete library of brand-consistent, professionally styled images. The new photos complement the quality of the SuperMom’s brand and are versatile enough to use in a variety of applications, including signage, menu boards and all media channels.
dessert food photography

“These shots look fantastic, and will serve not only its current purpose, but because of the staging, will be able to be used in times to come.”

Steve Morris
SuperAmerica’s Director of Marketing

breakfast food photography
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.