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#Awesummer Summer Campaign Drives Slurpee Sales Increase

Alon logo


Alon Brands is the largest licensee of 7-Eleven, with 300 convenience store locations in the Southwest. They asked GSP to create an “out-of-the-box” campaign that appealed to millennials and would drive traffic during the Memorial Day to July 11 (7-Eleven Day) time period. Their monthly sales promotion needed to layer on to the campaign, as well as a contest.

Alon summer campaign


GSP’s Design Services team created a fun summer campaign to target a younger demographic based around the word Awesummer. We used beachy graphics and imagery to elevate 7-Eleven’s monthly promotion and turn the store into a destination. Working with a social media agency, #Awesummer711 became a way for customers to “share their slurpees” for a chance to win prizes. The stores were also engaged – over 30 employees were rewarded with Visa gift cards.


The Awesummer campaign successfully helped to drive traffic to the store. Slurpee sales were up 16% in June and 22% in July, the #1 category increase. 7-Eleven started with absolutely no Instagram presence and gained 6,400 views/likes plus 614 customer photo posts with the #Awesummer711 hashtag in a month.


“This was a success for us and a very good start on using social media as a marketing tool. Big thanks to GSP! Customer feedback on Instagram was overwhelmingly positive.”

Tony Sparks, VP of Marketing, Alon Brands

TXB store interior
TXB beer cave signage
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.