Delek DK Stores selected GSP to update the branding and interior décor at four of their locations in Texas and Arkansas. The objective was to improve the customer experience and execute the customer-facing theme and tagline —“Making Your Day A Little Easier.”
We designed and development of a store décor package with a strong brand appearance to elevate the customer experience. The reinvention of their brand and interior décor included graphics, color usage, wayfinding, and visual merchandising elements. The entire package was designed for ease of rollout across the store chain.