We partnered with Chestnut Petroleum Distributors to create a logo with a memorable icon and brand that can evolve into a total store identity package.
The new branding is planned to initially impact 55 stores in the northeast and will rollout to dozens of stores the following two-years—69 stores as of 2022, with plans to reach 100 stores by 2025. Creation of a new logo/brand identity package inspired by the 40-year history of Chestnut Mart.
Working with existing architecture, we presented exterior branding concepts of the store’s facade and marquee application. Category refresh concepts were developed to give further the brand a personality & voice.