Circle K’s global brand development team reached out for our help to introduce new flavors for their private brand (Circle K Favorites) potato chip offering. Professional photography was needed of each chip flavor along with flavor indicator props. The client provided a shot list and desired styling requirements.
Margaret Sotrop and Matt Pruitt oversaw the entire shoot, from purchases props to final cropping of the images. Our food stylist was also on hand to make sure each shot was perfect. Later the final images were added to their established brand packaging. The chips are now in production and will soon be in every Circle K in North America.