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Cumberland Farms coffee bar rebrand

The EG Group acquired 113 Tom Thumb stores and needed to determine the best way to create growth opportunity for the chain and the most value for customers. After careful study, they determined the best way to accomplish these goals was to rebrand the Tom Thumb stores to Cumberland Farms.

GSP was tasked with creating the wayfinding, fixtures, design and décor to roll out across the acquisitions. The Retail Environments team created a range of choices in materials for the project that were appropriate for the different levels and sizes of Cumberland Farms stores. GSP harnessed their global buying power and logistical prowess to leverage additional value for EG.

The chain rollout has streamlined marketing efforts and costs for the rebranded stores. Customers are introduced to a new menu of grab-and-go food options, premium coffee, and access to the rewards app for savings on fuel.

Cumberland Farms coffee bar
Cumberland Farms coffee bar rebrand
Quik Stop store interior rebrand
Quik Stop store interior
Quik Stop store interior rebrand
Quik Stop fountain soda rebrand
Quik Stop store interior
Cumberland Farms store interior rebrand

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.