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Guess Saves 30% on Store Fixtures

GUESS logo


GUESS asked Great Big Pictures to come up with a new visual merchandising look that could incorporate existing fixtures to save money and make it easier for store associates to complete installs so they wouldn’t have to hire professionals every time they changed graphics.
GUESS backlit fabric


We were able to retrofit the current fixtures so GUESS could display a new, standardized material into its existing light boxes. The fabric’s distinctive look adds dimension and instantly updates the retail environments with a soft, sophisticated look that’s easy on the budget, too.


Cheaper to Ship

Using material instead of trans and vulite media means the fabric can be folded to ship, thus reducing freight charges. It also stores compactly and can be reused again.

Easier to Install

Fabric not only looks better than the trans and vulite graphics, it’s easy for store associates to install, allowing for more frequent change outs.

Costs 30% Less

By coming up with a solution that’s cheaper to ship, doesn’t require an install team and fits existing fixtures, GUESS saved over 30% in 2016.

GUESS backlit fabric
GUESS backlit fabric
GUESS storefront
Alon summer campaign

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.