First established in 1952, Flash Foods, Inc., based in Waycross, Georgia, operates over 170 convenience stores in Georgia and Florida.
The client was looking for new ways to generate interest in their Refreshments in a Flash, Fill it Up! fountain campaign. They wanted an easy-toimplement yet unique sign type at the pumps that would help drive street and fuel traffic into the store for a drink—and provide increased exposure to their fountain promotion.
For the solution, GSP proposed an innovative three-dimensional sign called the 3D Snaplock Sign that can be easily seen from the streets. These signs feature a large contour-cut fountain shaped cup that is the 3D graphic top layer, and creates big impact in the pump area. As a result, the signs have increased street and pump visibility of the fountain campaign.