POP Campaign Drives In-Store Fountain Traffic, Sales

The Challenge

Tom Thumb, a convenience store chain with 121 stores located on the Gulf Coast of Florida, Alabama, Mississippi and Tennessee, was looking for a new campaign to promote their fountain products in store that would capture the customers’ attention, generate interest and drive sales.

The Solution

GSP developed a new “Mega Chiller” fountain POP campaign for the 2014 fountain season with a vibrant colored design and large price point call outs to highlight the fountain promotions. The campaign was implemented across a wide variety of POP inside and outside the store, including pole signs, canopy banners, translights, spanners—and also t-shirts.

The Results

The new fountain campaign and POP elements were implemented across all 121 Tom Thumb convenience store locations—and made a big impact on impulse fountain purchases. The highly visible signage was instrumental in driving more in-store traffic and resulted in a daily increase in fountain unit sales per store.