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PHOTOS REBRAND MENU OFFERING

‹ WORK CIRCLE K Photo Shoot Captures Appetizing Images for New Foodservice Line CHALLENGE To create a photo shoot for Circle K Corporate’s new line of foodservice offerings—focusing on the fresh sandwiches, subs, burritos, salads and coffee—rolling out in Charlotte and then all Circle K Divisions. The intent of the new food photography was to […]

COFFEE REBRAND REACHES NEW SHOPPERS

Circle K coffee rebrand signage

‹ WORK CIRCLE K Coffee Rebrand Appeals to Millennial Demographic, Drives Sales CHALLENGE Circle K challenged GSP to create a new look for their new coffee offering and also create excitement at the store level. The design of the POP would influence the in-store coffee experience and marketing as well as create direction for future […]

GSP’s AccuStore Promotes Autumn Welch, Jamie Banks

GSP's Autumn Welch and Jamie Banks

‹ INSIGHTS  |  PRESS RELEASE GSP’s ACCUSTORE PROMOTES AUTUMN WELCH, JAMIE BANKS Welch moves to VP of Product role, Banks moves to Business Development post Clearwater, Fla., Jun. 6, 2023 – AccuStore, a GSP company, announces that Autumn Welch has been promoted to Vice President of Product and Jamie Banks has been promoted to Director […]

GSP Promotes Sabin, Dorion to Vice President Posts

GSP's Natalie Sabin and Greg Dorion

‹ INSIGHTS  |  PRESS RELEASE GSP PROMOTES SABIN, DORION TO VICE PRESIDENT POSTS Industry veterans lead customer service retail marketing teams Clearwater, Fla., Jun. 1, 2023 – GSP announces that Natalie Sabin and Greg Dorion have been promoted to the roles of Vice President, National Accounts. Both are longtime executives in the retail marketing field. […]

GSP Hires Siddiqui for Key Software Engineering Management Role

GSP's Muhammad Siddiqui

‹ INSIGHTS  |  PRESS RELEASE GSP HIRES SIDDIQUI FOR KEY SOFTWARE ENGINEERING MANAGEMENT ROLE Experienced engineering manager & enterprise solutions architect Clearwater, Fla., May 18, 2023 – GSP has appointed Muhammad Siddiqui to the position of Manager of Software Engineering of AccuStore. He has a strategic background in system analytics, enterprise architecture, system integration, and […]

Flexible Fixtures: The Future of Retail

Kum & Go store display

Yes, winning retail happens at lightning speed now. “Top” brands have mastered the art of the quick turnaround – the ability to execute changeouts on a dime. So how do they do it? Their secret is flexible fixtures.

Effective Co-Branding Reinvents the Fountain Season

Casey's co-branding fountain soda

In years past, “Fountain Season” has been about price. In some chains it was a simplified price of 79 cents or 99 cents for any sized drink. While this brings many fuelers into the store, it still leaves an opportunity for a bigger basket.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.