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Experienced engineering manager & enterprise solutions architect

Clearwater, Fla., May 18, 2023 – GSP has appointed Muhammad Siddiqui to the position of Manager of Software Engineering of AccuStore. He has a strategic background in system analytics, enterprise architecture, system integration, and system transformation. Siddiqui will also deploy his experience in full stack development and Microsoft Azure at the tech-pioneering retail marketing company. He will lead the AccuStore team of software developers based in Clearwater.

AccuStore provides a cloud-based repository for retailer-defined attributes that are critical to implementing store-level growth strategies. The retail intelligence platform provides key insights that power the in-store and digital execution of marketing campaigns, new product rollouts and store remodels or refreshes.

“Retail marketing is a continuously developing field that has ingrained information technology to improve accuracy, range and breadth of reaching shoppers,” said Craig Hoss, Chief Technology Officer at GSP. “Muhammad will play a critical role in helping us take AccuStore and our leading-edge applications, to the next level to better serve GSP’s clients. We have an exciting product future planned for our clients, and Muhammad will help drive that endeavor.”

GSP's Muhammad Siddiqui

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit

About AccuStore

The retail intelligence software suite from GSP Companies, AccuStore is used by retailers in more than 75,000 stores each month for profile-driven marketing plans. Virtual Store Walkthroughs reduce travel time and expenses for store updates. AccuStore delivers store specific marketing guides to retailers, which reduces waste in their marketing chain and improves their sustainability. Profile-driven execution management handles store audits and task management through a mobile app. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.