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Clearwater, Fla., May 24, 2023 – GSP announces that two of the company’s vice presidents, Margaret Sotrop and Natalie Sabin, have been nominated for “Top Women in Convenience Awards” by Convenience Store News. The nominees were chosen by their peers for their innovative corporate initiatives, astute problem-solving acumen, exceptional performance, mentorship work and its outcome for mentees, along with other criteria. Awards will be presented at the National Association of Convenience Stores (NACS) convention in Atlanta on October 4, 2023.

As Vice President of Design at GSP, Margaret oversees a team of award-winning artists who support brand development, store design and campaign marketing for leading brands in convenience, foodservice, and specialty retail.  Margaret has led the development of GSP’s Retail Environments offering, which brings retail remodeling experts’ design, construction, and installation knowledge to a broad range of projects, focusing on the convenience store industry.

Natalie Sabin is Vice President, National Accounts at GSP. She has been nominated for her mentoring skills, in addition to her account management expertise. Natalie oversees a customer service team managing in-store marketing programs for leading Fashion, Athleisure, Foodservice and Convenience retailers. In addition to mentoring her own team, she’s known for working and guiding other managers as they mentor their proteges as well. Natalie has also become a leading voice in efforts to make in-store graphics programs more sustainable, pioneering an innovative program through which a retailer’s graphics are converted to fuel pellets.

“We are honored to work with Margaret and Natalie and grateful to CS News for recognizing their accomplishments,” said Geoff Neuhoff, Chief Executive Officer of GSP. “Both Margaret and Natalie have built reputations within the industry for their innovative approaches to retail marketing, and problem-solving skills that provide exceptional impact and drive value for our clients.”

GSP's Margaret Sotrop and Natalie Sabin

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.