Retail Better Blog

The Secret to Great Store Windows

What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]

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With print marketing budgets being as tight as they are, it’s important to make every dollar count. You may think there’s no wiggle room to stretch it any further but, if you’re like most retailers, there are still some areas where you can reduce waste. It’s been estimated that retailers spend anywhere between 15% and […]

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Selling Coffee to Millennials

Selling Coffee to Millennials They’ve pushed demand to a record high and price is no object. Millennials sure do love their coffee. It’s more than a drink to them – it’s an experience. According to a Money Matters survey, that sought-after demographic of 18 to 35 year olds spends more on coffee than on saving […]

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Store intelligence software provides your team with a powerful combination of real-time, down-to-the-store-level insight and accurate data. It’s the perfect tool to automate the time-intensive work needed to bring your marketing projects to life and expedite their rollout in store. Here’s how you can leverage the value of technology at every stage of your in-store […]

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Now on The Menu: Calories

You have another reprieve to complete the mandatory menu labeling. In May, the FDA extended its compliance deadline until next May (May 7, 2018, to be exact). In a statement explaining the delay, the FDA said, “We are taking this action to enable us to consider how we might further reduce the regulatory burden or […]

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In today’s competitive retail environment, marketing teams are facing pressure to reduce costs and improve return on investments. However, companies aren’t sure where to cut, so they end up reducing their marketing activity instead. A startling fact: Up to 50% of in-store marketing is wasted. According to the “Promotion Commotion” study by the CMO Council’s […]

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According to NACS, c-store foodservice sales have grown to $42 billion a year. Along with recent industry mergers and acquisitions, that has led many of you with an already-established foodservice brand to expand your business model into new markets. It’s easy to think about economy of scale and roll out your existing marketing. However, that […]

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Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Their marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. They use signage to guide the customer from the parking lot to the drive-thru and […]

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Why Your Brand Needs a Style Guide

You’ve invested in a big rebranding effort with new signage and collateral. Congratulations! It looks amazing. But if your company doesn’t understand or adhere to the elements of your brand, your big investment could be lost. Worse yet, it could damage your brand’s reputation. Inconsistency could confuse and alienate your customers. A brand standards guide […]

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GSP’s Design Services team received top honors by the American Graphic Design Awards, a national design competition, for two retail branding projects. GSP won in the POP/Displays/Signs category for a project to draw more attention to the convenience retailer’s coffee in stores. The signage features a simple color palette with whitewashed wood, lifestyle imagery and […]

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