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How GSP Helps Retailers Meet Their Sustainability Goals

April 20, 2021 BY STEVEN COHEN  – Did you know that Wisconsin is home of Earth Day founder and former U.S. Senator, Gaylord Nelson? It’s also home to our SGP-certified Madison operations. At GSP, we understand sustainability means more to you than using recycled paper. We know it’s even bigger than reduce – reuse – recycle. It’s a way of life. With that in mind, we’re doing all we can to help you meet your sustainability goals.

We take the whole life cycle of our products into consideration – from our AccuStore technology that prevents print overages from entering the waste stream to sourcing sustainable graphics. From choosing the most efficient manufacturing and shipping procedures for our specialty retail partners to how we responsibly dispose of waste.

One of the greatest rewards is earning the trust of a retail client who prioritizes the planet and people. Check out this Athleta case study to learn how GSP’s sustainability program helped the retailer recycle more than 14K lbs. of marketing materials.

Here are just a few of the daily practices we’ve put into place as part of our ongoing commitment to becoming a sustainable, green printer:

  1. Identify the most efficient use of materials, layout, packaging and logistics by considering end-of-life cycle implications.
  2. Help clients choose environmentally friendly materials and high-yield layout options when possible.
  3. Incorporate environmental, health and safety considerations into equipment and material purchases and use.
  4. Train employees to minimize waste – from accurately estimating purchases through to the proper use of inks, solvents and chemicals as well avoiding over-printing.

We know you’re serious about sustainability. Providing you peace of mind is our priority. We’re here to help.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.