GSP logo black and white



January 6, 2022 by Craig Neuhoff – As retailers, you’re challenged with fragmentation, scale, c-store competition on every corner. What’s more, there’s the pressure to deliver a consistently positive shopping experience at all your stores. Remodeling your stores can help. Here are the top three reasons to remodel or redesign your stores.

  • Create the best possible in-store experience – Your marketing team has developed exciting offers and you’ve partnered with top food-service brands. Do your stores have a designated seating area for customers to relax and enjoy your newly revamped menu and dayparting deals?


  • Transform your brand into the ideal shopping destination – Your stores are a beacon for the local community. Differentiating your brand though delightful décor, memorable messaging, inviting coffee bars, and effective wayfinding are the keys to attracting and retaining shoppers and store associates.


  • Develop scalable store design for rollouts due to acquisition – The pressure is on to apply your brand’s look and feel to those 30 stores you’ve recently acquired. An experienced team of c-store designers will work with you every step of the way—keeping you on time and on budget—to create a seamless in-store experience.

How to Find the Right Partner for Your C-Store Redesign

Finding a retail redesign and remodeling services provider with extensive c-store industry experience shouldn’t be daunting. The ideal partner must understand the demands of the convenience industry and can:

  • Transform your growth strategies into tailored, impactful store designs executed at scale
  • Leverage brand and customer experience expertise to anticipate challenges and opportunities
  • Serve as an extension of your brand team and trusted advisor
  • Offer a holistic mindset – develop and deliver seamless, end-to-end solutions that bypass design and logistical pitfalls

Are you ready to get started?

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.