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September 10, 2020 by Ally Azzarelli – With annual revenue adding up to approximately $33 billion, the car wash industry is serious business, and with 65 % of all car washes attached to gas stations, why not leverage this lucrative service?

Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here are some tips to help you increase your earning potential.

convenience carwash featured image

Enhance Your Brand

Extend and elevate your brand identity with graphics sure to capture your customers’ attention. Ensure graphics tie in your brand’s look and feel. Branding reassures your customers and lets patrons know they can expect the same level of top-notch service from your car wash that they receive inside your c-store or at the pump.

Leverage Loyalty Offers

With nearly 60% of shoppers participating in loyalty programs via mobile apps, why not reward your car wash customers with fuel or food discounts or promote your car wash by including a discounted wash or free car wash upgrade with the purchase of fuel or food. Create a car wash club giving customers a free wash on their birthday or after 10 washes.

Create Eye-Catching Signage

Use strong signage, point-of-purchase marketing, or visual displays to catch on-the-go customers. Signage can remind customers to use the car wash on their way out or to take advantage of special offers or rewards. Make sure customers are aware of your car wash offers or loyalty programs at the pump, ATM, and other areas around the store.

3 Fast Facts About the Car Wash Industry

  1. There are more than 62,668 car washes in America
  2. The winter months account for 32% of car wash traffic
  3. Nearly 8 million vehicles a day are washed at car washes


With more than 40 years of retail experience, GSP provides design, printing, and remodeling solutions to leading convenience store retailers such as Circle K, Huck’s, Kum & Go, and Pilot. Let us know how we can help with your retail marketing, retail environments, printing, promotions, and signage.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.