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GSP Expands Operations and Workforce

Retail services provider makes $2 million investment in equipment, will add more than 70 new jobs at its Kansas City facility

Clearwater, Fla., Sept. 29, 2020 – GSP, a leading provider of end-to-end retail services and solutions, today announced growth plans for its Lenexa, Kansas-based, full-service print production facility, Custom Color which GSP acquired in February 2020.

GSP’s multiple production facilities operate 24/7 and are strategically located across the country enabling the retail service provider to shorten transit times and reduce freight costs.

“Investing in additional equipment and enhancements at our Kansas facility, as well as tapping into local talent to support these upgrades, further elevates our capabilities and reduces lead times to meet our retail clients’ print production demands,” explained GSP VP of Operations Elaine Scrima.

Over the past few months GSP has expanded its Lenexa location’s digital printing, fulfillment, finishing and warehousing facility. Equipment updates include new Agfa Jeti Tauro H3300 – a hybrid UV LED wide-format inkjet printer, a Fotoba XLD 170 – high performance fully automatic cutter, as well as additional guillotine, die-cutting and specialty finishing equipment.

Fulfillment and warehousing enhancements include customized fulfillment racks for store-specific retail graphics programs, an expanded warehouse to support retail graphics and merchandising programs, and custom-designed packaging equipment. The company plans to hire a total of 90 employees by the end of this year to support these expanded capabilities.

“Maximizing our capabilities with innovative, state-of-the-art technology at our Kansas location leverages our print production, fulfillment and warehousing services, and solutions as well as geographically align with our clients to improve transit times,” added Elaine.  

About GSP

Founded in 1978, GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% stores-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.