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GSP Partners With Chestnut Market to Create New Logo Design

Clearwater, Fla., Oct. 6, 2020 – GSP, a leading provider of end-to-end retail services and solutions, announced today its partnership with New Paltz, New York-based Chestnut Petroleum Distributors Inc. (CPD) to concept and design a new logo for Chestnut Market.

“While working closely with CPD, we set out to give Chestnut Market a new logo package. The work included the creation of a new logo, updated exterior concepts, brand personality and voice,” said GSP VP of Design Services Steven Cohen. “Our goal was to have CPD’s customers keep Chestnut Market top of mind – by creating a memorable icon that could evolve into a total store package,” added Steven.

“CPD has been serving customers in the area of New York, New Jersey and Connecticut tristate area for nearly 40 years, but has operated under multiple retail brands,” said Director of Brand Development Sharif Jamal. “The c-store landscape has evolved over the years and now more than ever, it’s important to create a consistent brand that connects with consumers and focuses on their daily needs.”

The Chestnut Market locations feature a Dunkin’, locally made and freshly prepared foodservice offerings and ExxonMobil’s Synergy brand in the forecourt.

GSP’s new logo design impacts 55 of Chestnut’s existing northeast stores and will roll out to dozens of stores over the next two years.

About Chestnut

CPD Energy Corp. (CPD) is a family-owned business that began with one station in 1981 located in New Paltz, New York. From that simple beginning, CPD has become a leading petroleum marketer and distributor in the tristate area of New York, New Jersey and Connecticut.

Today the company operates and supplies over 200 sites in both retail and wholesale markets. Its gas products include ExxonMobil, Shell, BP and Gulf. CPD is an innovative and forward-thinking company geared towards thriving in a dynamic environment.

CPD’s driving philosophy is centered on excellence, expertise and experience and was featured in the March 2008 issue of the Griffin Report. In October 2008, CPD’s owners were inducted into the Food Industry Hall of Fame. Today CPD continues to provide award-winning services and innovative products.

With more than 200 locations in the Tri-State Area, CPD is one of the leading petroleum distributors and marketers in the Northeast. The company’s award-winning approach is centered on customer service and satisfaction.

About GSP

Founded in 1978, GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% stores-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.