According to NRF (National Retail Federation), studies show that although fewer consumers admit to celebrating Valentine’s Day, spending is at a record high of $20.7 billion – that’s an increase of nearly 10 billion from 2018. Who needs roses when you can indulge in a heart-shaped pizza, bagel or donut? Check out a sampling of […]
Retailers buy signs because 79 percent of shoppers make impulsive in-store purchasing decisions. However, oftentimes the sign strategy is designed to simplify execution rather than drive store traffic. From choosing generic messages to oversimplified design decisions, retailers are missing out on opportunities to catch their customers eye. Bad Signs Cheapen the Look of Your Store. […]
Thousands of furloughed federal employees returned to work on Jan. 28, however approximately 800,000 of these federal workers were without pay since Dec. 21. The historical government shutdown inspired many of America’s leading convenience stores and grocery stores to provide much-needed relief for federal workers and contractors. Here’s a quick roundup of which retailers made […]
Thanks to the wide variety of beverage options available at convenience stores, it’s no surprise fountain sodas continue to impact dispensed beverage sales. According to Dataessential, a food and beverage research and consulting group, fountain soda drinks—alongside hot coffee—top the list. With these popular thirst-quenchers accounting for $8.8 billion in annual c-store sales, finding new […]
Convincing your customers to love your convenience store as much as you do is every retailers’ goal. You can spend thousands on advertising, however unless you have an actual brand your customers recognize and trust, what’s the point? Creating a brand goes beyond accelerating your business, it’s about building a fan base. You want advocates, […]
The holiday season is the perfect time for convenience stores to capitalize on the estimated 165 million shoppers already stopping there each day for gas, gift cards, caffeine and scratch-offs games. According to Retail Me Not, 51 percent of shoppers admit sales and offers motivate them to visit a particular store, giving c-stores the incentive […]
Every year, Pantone picks a new color to best represent the year ahead, and this year they’ve named “Living Coral” as the color for 2019. When choosing their annual hue, Pantone considers a variety of trends based upon what’s happening in the world of fashion, décor, technology, art, music, travel, and even social media. According […]
Refreshing, remodeling and upgrading legacy convenience stores doesn’t have to be costly or overly complicated. In February, Convenience Retail University (CRU) asked c-store retailer attendees about changes they planned on making to their business in 2018. 72 percent of those questioned, mentioned remodeling and refreshing their stores. In the first two months of 2018, nearly […]
With 75 percent of convenience store customers focused solely on fueling up their tanks, enticing, impactful messaging at the pump isn’t a nice-to-have, it’s a must-have to drive c-store sales. According to GasBuddy, 73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture […]
Cashing in on your customers’ cravings starts at the pump and ends with winning point-of-purchase (POP) display materials. From tempting photos foodies will love to irresistible sizzling scent marketing — here are four easy ways to whet their appetite and ultimately capitalize on food and beverage offerings. Captivate Via Visuals Professional photography with larger-than-life full […]