If you’re like most retailers, you’re looking to prevent waste and reduce spending wherever possible. Why not start with your print marketing? The average retailer spends an estimated 15% to 30% more than necessary because of print overage and freight. Here are some easy ways to help maximize your budget. Multiple Locations Minimize Freight Rates […]
As the pressure to realign and reevaluate your cost-saving strategy continues, the importance of “doing more with less” increases. Why not start by saving time and money on your POP program? Here’s how combining the right technology with the right printing, fulfillment, and overall marketing solutions can help. Reduce Shipping Costs and Increase Print Turn […]
Captivating the attention of busy holiday shoppers and differentiating yourself amongst other retailers is key. And what better time than the holidays to take advantage of creative visual merchandising such as unique store windows and other festive retail décor and displays. Yes, many shoppers take the online holiday shopping route, however in-store sales accounted for […]
With annual revenue adding up to approximately $48 billion, the car wash industry is serious business, and with 65% of all car washes attached to gas stations, why not leverage this lucrative service? Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here […]
The pandemic has created new challenges forcing retailers to make difficult decisions. While carefully reevaluating your future strategy, there’s a chance you’ll have to shutter some of your stores, reconfigure existing locations or convert some stores into fulfillment centers. Retailers are constantly evolving their physical space. For example, Shake Shack, Chipotle and Wawa are adding and exploring drive-thru options. It’s […]
In this blog series, we walk you through what to expect from a food photography shoot or food photo shoot. To refresh your memory, Part 1 highlights everything you need to know about planning for your photo shoot, Part 2 prepares you for your shoot and now it’s time to explore art direction and branding. […]
According to McKinsey, more than 75% of consumers have experimented with a different shopping behavior during the pandemic. Whether they have increased their online shopping habits or have switched brands or stores due to convenience or product availability, something has changed. The Harvard Business Review warns that “Retailers can’t afford to be in a wait-and-see […]
Due to the COVID-19 pandemic, you’ve most likely updated your stores by installing sneeze guards, touchless fixtures, and/or handwashing stations to protect your customers and employees. How you track and document these new additions is key. Accurate Store Data Is Key Inaccurate information about your stores can lead to a variety of pain points […]
Historically, back-to-school shopping is a massive revenue generator for retailers, but it’s also a memory generator for families as students transition from carefree summer days to the exciting educational year ahead. For some, shopping for school clothing and supplies has always united families with their local stores. Here’s how K-12 back to school differs from […]
Throughout the pandemic, retailers have had to adapt their businesses to suit an increase in pickup and delivery. In fact, 51% of consumers downloaded at least one new app to purchase food and essentials since COVID-19. Here are several quick fixes you can incorporate into your stores to easily accommodate delivery services and mobile orders. […]