Captivating the attention of busy holiday shoppers and differentiating yourself amongst other retailers is key. And what better time than the holidays to take advantage of creative visual merchandising such as unique store windows and other festive retail décor and displays. Yes, many shoppers take the online holiday shopping route, however in-store sales accounted for […]
Over the last two years, bean-to-cup coffee programs have become more and more popular within the convenience store landscape. By individually grounding and brewing the beans, these new high-tech machines promise a fresh, hot cup of coffee on demand. Putting customers in control of preparing their own brew allows store associates to focus on other […]
Did you know that Wisconsin is home of Earth Day founder and former U.S. Senator, Gaylord Nelson? It’s also home to our SGP-certified Madison operations. At GSP, we understand sustainability means more to you than using recycled paper. We know it’s even bigger than reduce – reuse – recycle. It’s a way of life. With […]
According to National Association of Convenience Stores (NACS), convenience store foodservice sales saw a 4.4% increase in 2019 and represented 25.4% of inside sales—up from 22.6% in 2018. If looking to attract customers to your wings, pizza and handcrafted sandwiches, you’ll need a creative point-of-purchase (POP) program. Don’t let your POP drive away hungry customers! Here […]
If you’re like most retailers, you’re looking to prevent waste and reduce spending wherever possible. Why not start with your print marketing? The average retailer spends an estimated 15% to 30% more than necessary because of print overage and freight. Here are some easy ways to help maximize your budget. Multiple Locations Minimize Freight Rates […]
As the pressure to realign and reevaluate your cost-saving strategy continues, the importance of “doing more with less” increases. Why not start by saving time and money on your POP program? Here’s how combining the right technology with the right printing, fulfillment, and overall marketing solutions can help. Reduce Shipping Costs and Increase Print Turn […]
With annual revenue adding up to approximately $48 billion, the car wash industry is serious business, and with 65% of all car washes attached to gas stations, why not leverage this lucrative service? Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here […]
The pandemic has created new challenges forcing retailers to make difficult decisions. While carefully reevaluating your future strategy, there’s a chance you’ll have to shutter some of your stores, reconfigure existing locations or convert some stores into fulfillment centers. Retailers are constantly evolving their physical space. For example, Shake Shack, Chipotle and Wawa are adding and exploring drive-thru options. It’s […]
In this blog series, we walk you through what to expect from a food photography shoot or food photo shoot. To refresh your memory, Part 1 highlights everything you need to know about planning for your photo shoot, Part 2 prepares you for your shoot and now it’s time to explore art direction and branding. […]
According to McKinsey, more than 75% of consumers have experimented with a different shopping behavior during the pandemic. Whether they have increased their online shopping habits or have switched brands or stores due to convenience or product availability, something has changed. The Harvard Business Review warns that “Retailers can’t afford to be in a wait-and-see […]