C-stores have another reprieve to complete their mandatory menu labeling. In May, the FDA extended its compliance deadline until next May (May 7, 2018, to be exact). In a statement explaining the delay, the FDA said, “We are taking this action to enable us to consider how we might further reduce the regulatory burden or […]
In today’s competitive retail environment, marketing teams are facing pressure to reduce costs and improve return on investments. However, companies aren’t sure where to cut, so they end up reducing their marketing activity instead. A startling fact: Up to 50% of in-store marketing is wasted. According to the “Promotion Commotion” study by the CMO Council’s […]
According to NACS, c-store foodservice sales have grown to $42 billion a year. Along with recent industry mergers and acquisitions, that has led many of you with an already-established foodservice brand to expand your business model into new markets. It’s easy to think about economy of scale and roll out your existing marketing. However, that […]
Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Their marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. They use signage to guide the customer from the parking lot to the drive-thru and […]
You’ve invested in a big rebranding effort with new signage and collateral. Congratulations! It looks amazing. But if your company doesn’t understand or adhere to the elements of your brand, your big investment could be lost. Worse yet, it could damage your brand’s reputation. Inconsistency could confuse and alienate your customers. A brand standards guide […]
GSP’s Design Services team received top honors by the American Graphic Design Awards, a national design competition, for two retail branding projects. GSP won in the POP/Displays/Signs category for a project to draw more attention to the convenience retailer’s coffee in stores. The signage features a simple color palette with whitewashed wood, lifestyle imagery and […]
“2017 is the year of looking outside of the traditional retail space: airports, parks & festivals!” – Tweet from @GlobalShopShow, September 2016 The future of retail may be about bringing the shopping experience to the customer. From c-stores to restaurants to fashion boutiques, everyday brings a new story about another successful retail pop-up. This strategy […]
According to QSR magazine, Chick-fil-A “generates more revenue per restaurant than any other chain in the country.” Its success forced rival KFC to roll out a new fast-casual inspired design and mascot strategy to compete. So what does Chick-fil-A do so well? For one thing, clean white signage that is so brand-consistent, it is instantly […]
A well-done in-store promotion not only sells product – it attracts more customers, because they want to be a part of something fun and unique. It creates a wave of excitement and leaves a lasting impression. It may also “go viral” which, in turn, garners even more attention for your store, more traffic and more […]
A common concern we hear from customers is how challenging it can be to balance local restaurant needs while holding true to a consistent look of a large, national brand. There’s no doubt that if you want to be competitive in every market, that means changes. But keeping up with menu board change requests can […]