Retail Better Blog

Convincing your customers to love your convenience store as much as you do is every retailers’ goal. You can spend thousands on advertising, however unless you have an actual brand your customers recognize and trust, what’s the point? Creating a brand goes beyond accelerating your business, it’s about building a fan base. You want advocates, […]

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The holiday season is the perfect time for convenience stores to capitalize on the estimated 165 million shoppers already stopping there each day for gas, gift cards, caffeine and scratch-offs games. According to Retail Me Not, 51 percent of shoppers admit sales and offers motivate them to visit a particular store, giving c-stores the incentive […]

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Every year, Pantone picks a new color to best represent the year ahead, and this year they’ve named “Living Coral” as the color for 2019. When choosing their annual hue, Pantone considers a variety of trends based upon what’s happening in the world of fashion, décor, technology, art, music, travel, and even social media. According […]

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Refreshing, remodeling and upgrading legacy convenience stores doesn’t have to be costly or overly complicated. In February, Convenience Retail University (CRU) asked c-store retailer attendees about changes they planned on making to their business in 2018. 72 percent of those questioned, mentioned remodeling and refreshing their stores. In the first two months of 2018, nearly […]

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With 75 percent of convenience store customers focused solely on fueling up their tanks, enticing, impactful messaging at the pump isn’t a nice-to-have, it’s a must-have to drive c-store sales. According to GasBuddy, 73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture […]

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Cashing in on your customers’ cravings starts at the pump and ends with winning point-of-purchase (POP) display materials. From tempting photos foodies will love to irresistible sizzling scent marketing — here are four easy ways to whet their appetite and ultimately capitalize on food and beverage offerings. Captivate Via Visuals Professional photography with larger-than-life full […]

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At the recent Retail Innovation Conference in New York, industry leaders discussed the future of physical stores. The key threat, they agreed, was not Amazon or e-commerce. (Digital brands are turning to brick-and-mortar in droves. The number of store openings actually grew by more than 50% in 2017.) Retail’s biggest threat is stagnation. You see, […]

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Is Your Age Showing?

While maturity might be an asset, looking your age is not such a good thing. We are a culture that values newness. Most of us can probably relate, if the sales of anti-aging beauty products are any indicator. And, if it’s true for us folks, it goes double for our stores. The fact is that […]

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Tips to Maximizing Retail Space

Space is a critical component in the retail environment. It’s more than where your category managers display their inventory. It’s where your customers make their buying decisions. Are you making it easy for them? Are you using your space as wisely as you could? Or could your products be merchandised in the same space with […]

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An interesting new survey is shedding light on the rationale your customers use when deciding which c-store to visit. If you’ve ever wondered what makes them pick one store over another, your answers lie below. Location, Location, Location Real estate agents may talk about location being the determining factor for buying a house. It’s also […]

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