As top retail consultant Steve Dennis once wrote for Forbes, “stores that are swimming in a sea of sameness… one-size-fits-all marketing, look-alike sales promotions and relentlessly dull store environments – are getting crushed.” Yes, winning retail happens at lightning speed now. “Top” brands have mastered the art of the quick turnaround – the ability to execute changeouts […]
Every Earth Day at GSP, we like to remind our clients how we are proud that sustainability is baked into our printing, packing and shipping processes. With four printing and fulfillment centers, strategically placed around the country, our clients’ orders do not ship far. That saves fuel and costs. Our AccuStore retail platform allows us […]
When we do our 3000 Mile Store Walks during the Summer season, which we call “Fountain Season,” there are several significant things we notice. In years past, it’s been about price. In some chains it was a simplified price of 79 cents or 99 cents for any sized drink. While this brings many fuelers into […]
On the 3000 Mile Store Walk, which is our survey of convenience store marketing, we walk each store from the outside in. We walk the store just like the shoppers walk the stores, from each zone at the street, to the pumps and into the store. It’s all about the customer journey. In-store marketing requires […]
When we talk to clients about creating their strategy for their NTI, remodel, or concept store, we always ask, “What do you want to be when you grow up? Do you want to be a branded store or a store of brands?” It’s the first step to understanding what direction you need to go with […]
GSP’s Chief Creative Officer Steven Cohen shows how high-impact food photography and superior POP placement can change the front of the store.
Discover how to declutter store windows and improve your stores’ appearance while still conveying your big idea. GSP’s Chief Creative Officer Steven Cohen shares an industry secret on how retailers can accomplish these three tasks at the same time.
AccuStore’s Vice President Jennifer Williams shares how marketing accuracy plays a major role in your sustainability program.
GSP’s Vice President of Design Services Margaret Sotrop shares her insight on value engineering, planning and renovations.
GSP’s Chief Creative Officer Steven Cohen, a lifelong retail communicator, reflects on how Target, Publix and Circle K successfully promote private label in stores.