Refreshing, remodeling and upgrading legacy convenience stores doesn’t have to be costly or overly complicated. In February, Convenience Retail University (CRU) asked c-store retailer attendees about changes they planned on making to their business in 2018. 72 percent of those questioned, mentioned remodeling and refreshing their stores. In the first two months of 2018, nearly […]
With 75 percent of convenience store customers focused solely on fueling up their tanks, enticing, impactful messaging at the pump isn’t a nice-to-have, it’s a must-have to drive c-store sales. According to GasBuddy, 73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture […]
Cashing in on your customers’ cravings starts at the pump and ends with winning point-of-purchase (POP) display materials. From tempting photos foodies will love to irresistible sizzling scent marketing — here are four easy ways to whet their appetite and ultimately capitalize on food and beverage offerings. Captivate Via Visuals Professional photography with larger-than-life full […]
At the recent Retail Innovation Conference in New York, industry leaders discussed the future of physical stores. The key threat, they agreed, was not Amazon or e-commerce. (Digital brands are turning to brick-and-mortar in droves. The number of store openings actually grew by more than 50% in 2017.) Retail’s biggest threat is stagnation. You see, […]
While maturity might be an asset, looking your age is not such a good thing. We are a culture that values newness. Most of us can probably relate, if the sales of anti-aging beauty products are any indicator. And, if it’s true for us folks, it goes double for our stores. The fact is that […]
Space is a critical component in the retail environment. It’s more than where your category managers display their inventory. It’s where your customers make their buying decisions. Are you making it easy for them? Are you using your space as wisely as you could? Or could your products be merchandised in the same space with […]
An interesting new survey is shedding light on the rationale your customers use when deciding which c-store to visit. If you’ve ever wondered what makes them pick one store over another, your answers lie below. Location, Location, Location Real estate agents may talk about location being the determining factor for buying a house. It’s also […]
A great-looking coffee bar is a c-store’s best friend. Just look at some of the numbers: According to Gas Buddy, c-stores rated as having “excellent coffee” receive 12.5% more traffic in the morning. Did you know that c-stores outperform the rest of the foodservice industry in hot dispensed beverage sales (55% vs. 33% of dollars […]
A recent University of Florida study asked millennial shoppers what they liked – and didn’t like – about retail stores. Here were some of the top takeaways… Make me laugh. Millennials used the word “fun” a lot when they described things they liked about stores. For example, one noted, “This oversized lamp creates a fun […]
A great store remodel or reimaging project requires a lot of internal work behind the scenes at Corporate – from the budgeting to the total buy-in. You’ve seen your idea come so far. Don’t let it fall apart at the end. Last-minute delays, missing pieces, wrong sizes and unskilled installers can turn your project into […]