GSP logo black and white


Why We Call It “Retail Environments” - Part 1

DECEMBER 14, 2023 BY MARGARET SOTROP – Shoppers’ preferences change on a continuous basis. Over time, brands that don’t update become irrelevant in the shoppers’ minds. Smart c-store companies focus on their brands and customer-facing media to address these dynamic market forces. Convenience store remodeling helps retailers keep their brands fresh in the shoppers’ minds.

But the term “convenience store remodel” doesn’t really explain what our clients need. What about “convenience store renovation?” Sometimes, but more often than that, we’re really talking about the brand experience. As we know, that includes the “path to purchase,” which may not be part of the “renovation” or “remodel” conversation.

Why We Call It “Retail Environments” - Part 1

That’s why we say “Retail Environments” at GSP. It’s much more inclusive of all the different levels of convenience store renovations and remodeling. The term “Retail Environments” requires a team with expertise in an assortment of fields including: design, marketing, promotion, brand design, production, execution, installation and the building trades. A successful “retail environment” project requires knowing what the goals are for the convenience store renovations and designing the store to that business strategy. Updating a retail environment, or branding a space, is a much bigger project than going into a store, replacing some drywall and paint, and calling it a “renovation.”

We say “Retail Environments” because our objective is to create a shopping experience that inspires customers to build a relationship with a brand. It’s a process. Stores don’t need to close to accommodate a rebrand. Keeping the store open is key, and it is among the first questions we ask when we undertake a project. “What steps can we take to keep the store open?”

There’s more to explore in this topic, which we’ll do in Part 2 of this blog.

Installed for store-level success

Want to talk about your brand, your convenience store renovations, or category updates? Contact us.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.