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GSP Showcases Scalability, Sustainability at StorePoint

Sustainability, efficiency & design for large retailers featured at retail conference

CLEARWATER, Florida, Jan. 22, 2024 – GSP will be presenting new approaches to building more efficient and sustainable in-store marketing programs at StorePoint, 2024, held in San Diego in January 21-24. The GSP team will be sharing information on GSP’s capabilities in large, complex retail marketing programs featuring in-store large format displays. With four printing and fulfillment centers, GSP provides the scale to handle large programs, with moving timelines, based on precision fulfillment leveraging the AccuStore retail marketing platform.

AccuStore provides a single source of truth for marketing programs that require store profiles and builds a foundation for improved sustainability.

  • Shipping from multiple plants reduces freight costs, distances, emissions and times.


  • Accurate store profiles eliminates waste as stores only receive the marketing materials they need.

  • GSP operates one of the retail marketing industry’s only Sustainable Green Partnership-certified plants and is currently in the certification process for Forest Sustainable Certification.

As retail continues to evolve in the post-pandemic and omni-channel landscape, GSP partners with retailers by providing nationally-recognized Design through Implementation services that help expedite effective and efficient retail marketing from concept to completion. 

The GSP’ Team attending StorePoint 2024 includes Matt Keith, EVP of Business Development from GSP’s Kansas fulfillment center; Tom Custer, VP of Business Development and Bridget Suarez, also in Business Development.

“StorePoint 2024 presents an opportunity to meet retail leaders, learn about their marketing challenges and share our technological expertise,” said Tom Custer, VP of Business Development. “For more than 40 years, GSP has focused on creating efficiency for large retailers with complex in-store marketing. GSP was among the first to apply technology to precision fulfillment and using multiple plants to greatly improve sustainability for retailers.”

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla.  For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.