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NOVEMBER 30, 2023 BY MARGARET SOTROP – Hey, your new store looks great, and now you need to get them to come in and shop. Here’s three ideas you can implement before and after the grand re-opening, as well as during renovations.

  1. Before renovations begin, tell your customers when the renovations will happen, and what is happening. Let them know what benefits they’ll receive when the store is remodeled. Will it be more coffee selections? A larger menu? Shorter lines with self-checkout? Instead of simply posting a “pardon our dust” sign, consider a stanchion that highlights what store improvements customers can expect. Your customers will appreciate the upgrade.

  2. Tease the re-opening of the store, just like you would announce the original opening. The idea is to make sure that customers know that there is a new reason to come in and shop the store.

  3. Once you’re open, make sure you cultivate your old and new shoppers. Promote what’s in the store with messages on the outside of the store. This includes signage, digital displays, the app, social media and e-mail. Showcase the new features and benefits.

Communicating value to your customers is key to getting them to visit your newly remodeled stores. Value doesn’t have to just be price. Customers value experience too.

About Retail Environments

At GSP, our retail environments team brings design, branding, construction and installation expertise to a broad range of projects. We would like to guide your team during your convenience store renovations, legacy location remodels, and category reimaging projects. We’re experts in rebranding stores and rolling out new brands across a chain, too. Call us.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.