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‹ INSIGHTS  |  RETAIL BETTER BLOG

We Rely on AccuStore for Retail Environments Projects Too

April 11, 2024 by Heidi Barnhart – A picture is worth 1,000 words. How many words is a virtual store walk worth? When “time is money,” then any sort of tool that clarifies and speeds collaboration among teams, contractors, clients, and vendors, has got to be worth something. Add in that it can reduce travel times to job sites, it’s even more valuable.

Our team also uses AccuStore’s survey tool to communicate that last 10 percent…the punchout list. Our project managers visit the jobsite, take photos, and annotate the images with what the updated requirements are. These are then shared with the appropriate contractors for a clear-cut explanation of the issue, which creates a significantly speedier response.

So, at GSP, we practice what we preach. We use AccuStore, just as we recommend our clients do. Contact Jamie Banks for a demonstration. Or better yet, let’s go visit a jobsite and see AccuStore in action.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.