Award-Winning Design: GSP Takes Home 4 AAF Awards

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3 STAR BRAND CREATION

‹ WORK 3 STAR BRAND CREATION GSP’s Retail Environments team partnered with Rem Pro to conceptualize and launch “3Star,” a fresh convenience store brand tailored for Central and Eastern Europe. Balancing modern aesthetics with subtle historical references, the brand was designed for maximum adaptability – fitting seamlessly into old European cityscapes and standing out in […]

Why We Call It “Retail Environments” – Part 2

At GSP, we create a brand-right shopping experience for the shopper. We want the shopper to build a relationship with the retailer, and the first step to accomplish that goal is to create the retail environment. Read more in part 2 of our series.

GSP Showcases Scalability, Sustainability at StorePoint

‹ INSIGHTS  |  PRESS RELEASE GSP Showcases Scalability, Sustainability at StorePoint Sustainability, efficiency & design for large retailers featured at retail conference CLEARWATER, Florida, Jan. 22, 2024 – GSP will be presenting new approaches to building more efficient and sustainable in-store marketing programs at StorePoint, 2024, held in San Diego in January 21-24. The GSP […]

Why We Call It “Retail Environments” – Part 1

Why We Call It “Retail Environments” - Part 1

At GSP we use the word “Retail Environments” to talk about a holistic approach that creates brand-right convenience store renovations that lead to store-level success. In part one of this blog, we explain why.

DIGITAL CONTENT CREATION

‹ WORK DIGITAL CONTENT CREATION If you savor these sweet images, you’ll love how GSP’s creative team connects shoppers to your updated menu offerings. Our team of in-house photographers, stylists and art directors create delicious motion imagery that drive traffic into your stores. Let GSP help you discover what’s special about your brand and bring […]

GSP Brings Innovations in Visual Merchandising, Digital Displays & Store Renovations to NACS Show

GSP Brings Innovations in Visual Merchandising, Digital Displays & Store Renovations to NACS Show

‹ INSIGHTS  |  PRESS RELEASE GSP Brings Innovations in Visual Merchandising, Digital Displays & Store Renovations to NACS Show Retail marketing company focused on store-level success Clearwater, Fla., Sept. 25, 2023 – GSP announced today their plans for showcasing retail marketing innovations and award-winning retail environment services at the National Association of Convenience Stores (NACS) […]

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.