Award-Winning Design: GSP Takes Home 4 AAF Awards

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JACKSONS BAKEHOUSE BRAND LAUNCH

Jacksons food photography

‹ WORK JACKSONS BAKEHOUSE BRAND LAUNCH GSP partnered with Jacksons to create a brand identity and launch package for one of their biggest initiatives for 2022—bakery. We brought the brand to life with the creation of the logo, tagline, packaging, campaign and strategy for launch and ongoing initiatives. We conducted a photoshoot, capturing their full […]

ROOST BRAND DEVELOPMENT

Roost fried chicken food photography

‹ WORK ROOST BRAND DEVELOPMENT GSP developed the Roost brand for the QSR space, with a fried-chicken offering for the largest c-store chain. This included brand standards and campaign development. The in-house studio team created the food photography for maximum impact.

CIRCLE K PRIVATE LABEL PHOTOGRAPHY

Circle K potato chip bags food photography

‹ WORK CIRCLE K PRIVATE LABEL PHOTOGRAPHY Circle K’s global brand development team reached out for our help to introduce new flavors for their private brand (Circle K Favorites) potato chip offering.  Professional photography was needed of each chip flavor along with flavor indicator props.  The client provided a shot list and desired styling requirements.   […]

WINDOW DECALS

Giant Bicycles store interior

‹ WORK WINDOW DECALS STORE DESIGN |  VISUAL MERCHANDISING  | SURVEYS & INSTALLATION  

LADIES FOOTLOCKER

Ladies Foot Locker store interior

‹ WORK LADIES FOOTLOCKER STORE DESIGN |  VISUAL MERCHANDISING  | SURVEYS & INSTALLATION  

STORE PROFILES REDUCE COSTS

Walgreens storefront

‹ WORK WALGREENS Walgreens Reduces Marketing Costs By 20% CHALLENGE The marketing department could no longer trust the accuracy of its data to make good ordering decisions for its 8,000+ stores. They had resorted to sending out a generic store signage kit – and up to 50% of what they printed was being thrown out. […]

MARKETING KITS LOWER EXPENSES

Thorntons forecourt and storefront

‹ WORK THORNTONS Store-Specific Fulfillment Creates Accurate Marketing Kits and Reduces Costs by Over 30% CHALLENGE Based in Louisville, Kentucky, Thorntons currently operates over 190 stores that provide fresh foods, high quality beverages and fuel in six states: Florida, Illinois, Indiana, Kentucky, Ohio and Tennessee. Thorntons POP provider didn’t have the technology required to customize […]

LUCKY’S MARKET

Lucky's Market produce signage

‹ WORK LUCKY’S MARKET How Lucky’s Market Saved 50% On Store Installs CHALLENGE Lucky’s Market is a specialty grocery chain focused on organic and locally grown products. Their leadership team has an aggressive growth strategy in place with a slate of new store openings planned. However, the accelerated pace was leading to expensive signage overruns, […]

VISUAL MERCHANDISING BOOSTS LOYALTY APP

Pilot Flying J forecourt and storefront

‹ WORK PILOT FLYING J Pilot Flying J Increases Mobile App Use By 1K% CHALLENGE Pilot Flying J—the largest operator of travel centers in North America—needed a strategic standee or kiosk to promote the c-store’s newly updated myPilot app and free beverage campaign, as well as help the company reach its app goals for the month. […]

VISUAL MERCHANDISING UPGRADES EVENTS

Pilot Flying J GM conference signage

‹ WORK PILOT FLYING J VM Solutions That Saved Pilot Flying J Time, Money & Stress CHALLENGE Every year, Pilot Flying J—the largest operator of travel centers in North America—hosts a General Managers Conference at a resort in Orlando, Fla. In the past, Pilot Flying J experienced delays and added stress due to continuous communication […]

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.