L.L. BEAN HEADQUARTERS GRAND OPENING SIGNAGE

‹ WORK L.L. BEAN HEADQUARTERS GRAND OPENING SIGNAGE L.L. Bean partnered with GSP to help bring their vision to life in their renovated headquarters with wayfinding signage. Opened in June, the office space in Freeport, ME, focuses on employee productivity & well-being, sustainability, and connecting with nature. The 390,000 square feet of modern office contains […]

CHESTNUT MARKET STORE BRANDING

‹ WORK CHESTNUT MARKET STORE BRANDING We partnered with Chestnut Petroleum Distributors to create a logo with a memorable icon and brand that can evolve into a total store identity package. The new branding is planned to initially impact 55 stores in the northeast and will rollout to dozens of stores the following two-years—69 stores […]

MAPCO NTI SIGN GUIDE

‹ WORK MAPCO NTI SIGN GUIDE Tennessee-based MAPCO asked GSP to help create a modern, clean-looking signage system that would complement their new stores’ branding, based on their existing colors, patterns, tile, lighting, and store layout. We designed and developed the signage solutions for the coffee, fountain, frozen, grab ‘n go, store front windows, and […]

JACKSONS BAKEHOUSE BRAND LAUNCH

‹ WORK JACKSONS BAKEHOUSE BRAND LAUNCH GSP partnered with Jacksons to create a brand identity and launch package for one of their biggest initiatives for 2022—bakery. We brought the brand to life with the creation of the logo, tagline, packaging, campaign and strategy for launch and ongoing initiatives. We conducted a photoshoot, capturing their full […]

ROOST BRAND DEVELOPMENT

‹ WORK ROOST BRAND DEVELOPMENT GSP developed the Roost brand for the QSR space, with a fried-chicken offering for the largest c-store chain. This included brand standards and campaign development. The in-house studio team created the food photography for maximum impact.

CIRCLE K PRIVATE LABEL PHOTOGRAPHY

‹ WORK CIRCLE K PRIVATE LABEL PHOTOGRAPHY Circle K’s global brand development team reached out for our help to introduce new flavors for their private brand (Circle K Favorites) potato chip offering.  Professional photography was needed of each chip flavor along with flavor indicator props.  The client provided a shot list and desired styling requirements. […]

WINDOW DECALS

‹ WORK WINDOW DECALS STORE DESIGN |  VISUAL MERCHANDISING  | SURVEYS & INSTALLATION

LADIES FOOTLOCKER

‹ WORK LADIES FOOTLOCKER STORE DESIGN |  VISUAL MERCHANDISING  | SURVEYS & INSTALLATION

STORE PROFILES REDUCE COSTS

‹ WORK WALGREENS Walgreens Reduces Marketing Costs By 20% CHALLENGE The marketing department could no longer trust the accuracy of its data to make good ordering decisions for its 8,000+ stores. They had resorted to sending out a generic store signage kit – and up to 50% of what they printed was being thrown out. […]

MARKETING KITS LOWER EXPENSES

‹ WORK THORNTONS Store-Specific Fulfillment Creates Accurate Marketing Kits and Reduces Costs by Over 30% CHALLENGE Based in Louisville, Kentucky, Thorntons currently operates over 190 stores that provide fresh foods, high quality beverages and fuel in six states: Florida, Illinois, Indiana, Kentucky, Ohio and Tennessee. Thorntons POP provider didn’t have the technology required to customize […]