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Psychology of The Store Experience – Part 4
Knowing the psychology of the shopper, we explore the best way to merchandise your store and how you get the right brands in front of the consumer.
Psychology of The Store Experience – Part 3: The Decision to Purchase
In part three of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, PhD. to better understand how a consumer makes a purchase decision.
Psychology of The Store Experience – Part 2
In part two of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, Ph.D. to better understand HOW a consumer arrives at his/her purchase decision.
Psychology of The Store Experience – Part 1: Why a Consumer Shops
Cognitive psychology addresses how the consumer processes information in-store and how to translate that into an effective in-store strategy. To quote Dr. Phillips: “Battles may be won in print… but the war is won in-store at the point of purchase.”
Simple does it… a look at McDonald’s POP
Utilizing inspiration from the “Golden Arches,” McDonald’s sometimes uses simple arch-shaped window graphics to communicate timed promotions, price impact and the power of new products.