RETAIL BETTER BLOG
Psychology of The Store Experience – Part 3: The Decision to Purchase
In part three of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, PhD. to better understand how a consumer makes a purchase decision.
Psychology of The Store Experience – Part 2
In part two of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, Ph.D. to better understand HOW a consumer arrives at his/her purchase decision.
Psychology of The Store Experience – Part 1: Why a Consumer Shops
Cognitive psychology addresses how the consumer processes information in-store and how to translate that into an effective in-store strategy. To quote Dr. Phillips: “Battles may be won in print… but the war is won in-store at the point of purchase.”
Simple does it… a look at McDonald’s POP
Utilizing inspiration from the “Golden Arches,” McDonald’s sometimes uses simple arch-shaped window graphics to communicate timed promotions, price impact and the power of new products.
