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March 26, 2014 by Elaine Scrima – Utilizing inspiration from the “Golden Arches,” McDonald’s sometimes uses simple arch-shaped window graphics to communicate timed promotions, price impact and the power of new products. Below, a review of a McDonald’s POP program:

McDonald's window signage

Create Urgency with Timed Events

Promotions on specific days create a sense of urgency and drive traffic. Recurring timed events encourage repeat business – customers recall the timed promotions and plan to return for the offering. Highlighting different food promotions on different days is also a good way of appealing to a wider range of customers, creating excitement and will increase sales on those featured items.


Price Impact Draws Attention

Highlighting a low promotional price with large, easy-to-read price points captures consumer attention. McDonald’s window decals are clearly readable to parking lot and street traffic. Lower-priced items from their dollar menu are placed to be visible to the highest traffic areas, ensuring maximum impact.


The Power of New

“New” when used correctly can be very powerful. It introduces a product, it says “try me” and can draw attention to an item to create a buzz. “New” works best when used in conjunction with a new product launch. Remember new can’t be new always—examine what new means for you in terms of timing.

Utilize these simple yet effective POP ideas from McDonald’s at your stores—for impactful POP that will deliver results.


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.